Our aim with this campaign was simple: sell the quintessential British tea to the discerning Portuguese.
Build it around the “Great British Brunch”. This was a sales promotion campaign in which everyone buying two packs of tea received the Brunch Card, allowing discounts and free brunches across Portugal.
Delivered in targeted media with print ads and in-store with promotional POS. Competition overlay to win a trip to London for a truly British Brunch experience.