Strongbow marketing campaign from TLC Marketing

Strongbow

Sales promotion

  • Brief
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Help stylish Italians choose Strongbow both off and on trade. Encouraging new usage situations for existing consumers.

The ‘Golden Hours’ campaign. People purchasing 3 bottles of Strongbow Gold in store were rewarded with either a fourth bottle free to enjoy at home, or a free cocktail prepared with SBG in all bars and clubs taking part.

Neck hangers and POS made sure Strongbow stood out in store.

Strongbow campaign microsite
Strongbow TLC Marketing Italy instore promotion, point of sale