Sony Virgin campaign from TLC Australia

Sony Virgin

Reward campaign

  • Brief
  • Solution
  • Delivery

Differentiate the new Sony Xperia – and sell 20,000 contracts on Virgin to active young Aussies

Amplify the phone’s distinguishing features – waterproof, long battery – with a compelling reward campaign that leads on them: free tickets to Aussie festivals and a prize overlay of Lollapalooza, USA

Campaign concept, reward delivery, all creative assets, and  redemption website.

Results: Xperia Z1 sales 24.3 higher than expected.

Sony Virgin rewards campaign from TLC Australia
Festivals with Sony Virgin from TLC