Panasonic press advert from TLC Marketing

Panasonic

Reward campaign

  • Brief
  • Solution
  • Delivery

Persuade “bridge” photographers to choose Lumix FZ200 or FZ72 over the competent (and equally well-reviewed) competition. The audience we’re talking to are older. They’re relatively adventurous – and less inclined to trust to a smart phone camera to capture their travels.

An exclusive partnership with the National Trust, creating a ground breaking promotion to give every Lumix customer a whole year of amazing photo opportunities at over 300 venues, from historic houses and castles to mile upon mile of unspoilt countryside.

Panasonic UK: "We’re proud to announce the promotion we have with the National Trust, granting Panasonic customers the opportunity to put to test our multi award winning cameras in the perfect setting of hundreds of picturesque National Trust locations."

Panasonic microsite campaign from TLC Marketing
Panasonic reward campaign from TLC