Olympus

Olympus

Reward campaign

  • Brief
  • Solution
  • Delivery

The Olympus brand’s challenge was to increase sales, product visibility and engagement with their audience while staying within the brand’s musically inspired messaging.

TLC Marketing responded by creating a campaign which awarded every consumer with two free concert tickets or a photo shoot for budding musicians. Communicated online and at point of sale.

Product Manager Michelle Ritz stated, “Being able to offer two free concert tickets or a professional photo shoot with purchase of our LS Series Music Recorders created such a powerful buzz and truly drove impressive engagement and response.”

Olympus
Olympus