Nisa

Nisa

Integrated campaign

  • Brief
  • Solution
  • Delivery

Create a memorable brand campaign that told a ‘More in Store’ story for this chain of 4000 local shops.

Using a pet dog as shorthand for ‘local’ we turned our loveable but scruffy canine into a brand icon for the stores featuring him on T.V, Point of purchase and of course promotions.

Chummy proved so popular he was recreated as a soft toy and offered as a reward, more than doubling basket spend.

Nisa
Nisa