Mcdonalds Family Moment campaign from TLC

McDonald's Family Moments

Reward campaign

  • Brief
  • Solution
  • Delivery

Reward families for buying both an adult McMenu and kid’s Happy Meal – and further help cultivate the image of MacDonald’s as a family meal destination. Somewhere that ‘gets’ families.

Offering multiple-purchasers family moments from McDonalds’s a totally free family adventure. TLC Marketing sourced a wide range of adventure activities from petting giraffes in zoos to snorkelling lessons in the sea – all with tried and tested partners.

Creatively delivered across outdoor and POS media.

Mcdonalds Family Moment campaign artwork from TLC
Mcdonalds Family Moments promotional website