Mcdonalds

McDonald's

Reward campaign

  • Brief
  • Solution
  • Delivery

A campaign to sell more McMenus to hungry Spaniards in the summer.

A campaign to sell more McMenus to hungry SpaniardTotally free nationwide “McMenu Extras”. This allowed us a play on McDonald’s equity, so we could ask, among 63 other questions, “Would you like a drive in a Ferrari with that?”  in the summer.

A campaign with 2000 partners, 64 activities, 7.4 million codes, incredible value to both client and public. Communicated across outdoor and point of sale media. An enormous marketing success.

Mcdonalds
Mcdonalds