A campaign to sell more McMenus to hungry Spaniards in the summer.
A campaign to sell more McMenus to hungry SpaniardTotally free nationwide “McMenu Extras”. This allowed us a play on McDonald’s equity, so we could ask, among 63 other questions, “Would you like a drive in a Ferrari with that?” in the summer.
A campaign with 2000 partners, 64 activities, 7.4 million codes, incredible value to both client and public. Communicated across outdoor and point of sale media. An enormous marketing success.