To incentivise sales of the Chips Ahoy! brand, be disruptive, increase retweets on the WeChat platform
TLC created a mobile game on WeChat to allow customers to roll the dice for rewards including party funds and game vouchers.
Campaign concept, Mobile optimised HTML email campaign, reward delivery, all creative assets.
CA! WeChat account followers increased 33%; WeChat campaign participation rate increased 50 % (compared with previous campaigns).