Canon

Canon

Reward campaign

  • Brief
  • Solution
  • Delivery

To create an acquisition campaign to increase sales of Canon cameras, lenses and printers over the pre-Christmas period.

An extra present for people, and one that lasted all year long, in the shape of the Canon PowerCard campaign which rewarded the consumer with nationwide 2for1 dining, cinema and fun days out.

Over 4,500 restaurants, 300 venues and nationwide participating movie theatres all happily accepted the card – rewarding Canon choosers from Berlin to Bavaria… and beyond. Building on their current ATL solution our rewards fitted right in.

Canon
Canon