Get more Babybel into more young French hands by reinforcing its image as a “great snack to have on the go” – and add healthy lifestyle credentials into the bargain.
Sales promotion activity offering a free fun activity session with every pack of Mini Babybel, partnering with activity centres nationwide.
The campaign was delivered on pack and at point of sale. One child went free with a paying child at 2000 centres. Activities included kayaking, rock climbing, museums and even circuses.