With Ferrero every day is a Funday!
Posted by supriya.singh | 04 August
Ferrero teamed up with TLC Marketing Worldwide to run their recent “Funday” campaign across the GCC (Saudi Arabia, Arab Emirates, Kuwait, Oman, Bahrain, Qatar).The concept of Fundays was created in order for the brand to emotionally engage with Millennials. Consumers who purchased any participating brands during the campaign period were prompted to create a personal profile at www.fundays.net where they were able to load the points found inside each pack. An online catalogue allowed consumers to use the points collected to redeem various fun activities. But it did not end there because for each 100-point collected, the consumer was automatically entered into the final draw for a trip for four to Universal Studios in Los Angeles.