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TLC launches new sports division

TLC Marketing launches new division

Posted by supriya.singh | 22 September

With the advent of exciting summer sports upon us in South Africa from the Currie Cup to the PSL, we at TLC Marketing felt there was no better time to announce the creation of a new division specialising in Sport Marketing.

The growing Sports industry and its connection with the world of promotional campaigns, sponsorships and events is a reality. Marketing Week recently reported that Pepsi and Britvic credited marketing around major sporting events such as the World Cup and the Tour de France for boosting drinks sales in Great Britain in the last quarter.

Consumers want to feel emotionally connected to their brands, and the values and passion that Sports generates are the perfect alternative to non-conventional communication.This new division will be headed by Andrés Tortarolo from our headquarters in Madrid, but will provide solutions to 14 countries.