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TLC MARKETING SIGN INTERNATIONAL DEAL WITH UNIVERSAL MUSIC TO PROVIDE CATALOGUE TO BRANDS

TLC MARKETING SIGN INTERNATIONAL DEAL WITH UNIVERSAL MUSIC TO PROVIDE CATALOGUE TO BRANDS

Posted by supriya.singh | 29 January

 Reward campaign specialists TLC Marketing today announced that they have signed an agreement with Universal Music Group, the world's leading music company. The new agreement enables TLC to provide their clients with music from UMG’s unrivalled catalogue.

TLC Marketing’s Managing Director for Africa, Derek Miller commented: ‘Music is one of the world's main forms of entertainment which reaches almost everyone. We are delighted to be working with the world leader in music which will bring access to up and coming local African artists as well as international artists all via our exciting joint promotions. I can hear this space rocking already’!

Sylvain Mahy Universal Music’s Head of Digital and New Business in Sub Saharan Africa said: ‘We’re delighted to partner with TLC Marketing. The partnership complements our own dynamic new business function and gives us access to existing brand relationships, allowing our artists and their music to reach even more consumers’.