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TLC Marketing part of judging panel at POPAI Awards

POPAI Awards selects our CEO to be part of judging panel again this year!

Posted by supriya.singh | 25 August

The POPAI SA Awards recognises excellence in point-of-purchase advertising displays and in-store communication activity produced and placed in South Africa.

The awards cover 20 categories, including digital media in retail (DMiR) and is open to any designer or producer for point-of-purchase (POP) material. The entries are judged on a number of aspects, including marketing objectives and strategies, innovation, construction, use of retail space and communicative value. The judges are made up of experienced industry professionals and our CEO Derek Miller has been invited to be part of the panel yet again this year.

Derek has had the opportunity to work across various sectors and therefore has a keen knowledge of not only of the rewards and loyalty space but of the retail environment as well. According to Derek “It’s an honour that POPAI see TLC as an expert in their field of promotional marketing and view our judgment as a standard of their industry”. 

The judging process takes place in September with the award ceremony taking place in November.