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McCain campaign gets customers smiling

McCain campaign gets customers smiling!

Posted by supriya.singh | 09 September

McCain is spreading smiles across Italy with the help of TLC Marketing Worldwide. The campaign developed by TLC aims to amplify the core values of the brand outside of the home – making kids smile all across Italy at fantastic days out venues!

The campaign follows the core values associated with the McCain brand, it’s product range and in particular the Kid Smile product -their famous "smiley faces" made with potato.

From August 7, 2015 to October 31, 2015, all consumers who purchase two packs of Kid Smile will be rewarded with a day out at venues ranging from animal farms to theme parks. Consumers will be required to retain their receipts, join Club McCain on www.mccain.it and follow the prompts on the promotional page. The campaign will be  communicated on pack, through a dedicated section on the official website and communicated through POP and social media.