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TLC Marketing's campaign for BP

Go Your way with BP and win your share of 300 000 prizes

Posted by supriya.singh | 23 October

TLC Marketing is excited to share our first campaign in the petroleum sector for BP. The objective of the campaign was to increase spend at BP petrol stations. BP plays in a competitive fuel category with players like Shell, Engen, Sasol, Total and Caltex hence needed a campaign to differentiate themselves in the market.

Consumers who spend R300 or more at any BP petrol station nationwide stand a chance to win one of five fantastic rewards. Rewards range from Netflorist vouchers to sports tickets and 2 for 1 Movie Cards. Consumers will need to visit the dedicated mobisite, fill in their personal details and upload their till slip in order to enter.The campaign will run for two months and ends on the 20th of December. The campaign will be communicated through POS and on Radio.