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TLC Marketing's campaign for EE

EE make fitness a lifestyle with free Fitbit Flex

Posted by supriya.singh | 09 September

TLC Marketing UK has teamed up with telco giant EE and wearable tech of the moment Fitbit for their latest summer campaign.

The campaign, which went live last month, rewarded EE customers with a free Fitbit Flex™ and £50 e-card to spend on sports accessories when the purchased a qualifying handset.

Customers could redeem the ultimate sports package on the campaign microsite and use the money to buy a new pair of trainers or anything else they fancy – the perfect reward to get active and stay motivated this summer.

TLC Marketing Worldwide has been working with EE extensively across the UK and France over the past few years.  The campaign is the latest of three campaigns run over the past 6 months, where customers were offered free return flight to 1 of 12 destinations, and if that wasn’t great enough, a free one night hotel stay for two in a range of luxury hotel groups.