Care Connect Grow and excite your current consumers

Posted by supriya.singh | 18 June

 “Care, Connect, Grow, excite your current consumers! You can only break frontiers by being different, challenging yourself, ideas, and selecting rewards that fit your consumer’s needs” this was the recommendation given by Paul Appalsamy, PDI Director of TLC Marketing Worldwide, to attendees at the annual Loyalty and Rewards conference held  in Johannesburg last week.

The conference covered key topics surrounding the advancements of loyalty programmes in and around South Africa such as:  the importance of digital platforms for customer on-boarding, gaining a competitive advantage in the industry and especially in South Africa, building CRM through innovation and technology and tools that are viable to utilize in order to maintain a good content management system.

“The conference lent itself to the birth of innovative ideas, leads to various technology uses, implementation of innovative loyalty strategies, and the opportunity to network with industry leaders .” said Sian Wirth, Project Manager, TCI.

Paul delved into TLC’s global campaign’s and analysed the top 5 rewards globally in 2013 and why consumers where making these choices. The top option was revealed as holiday breaks, followed closely by wellbeing, sports lessons, cinema and pamper.