Welcome to TLC South Africa
TLC Marketing Worldwide Africa is thrilled to announce a double win at the POPAI SA Awards which took place in Sandton last night. TLC Marketing took home a Gold award for their Absa Youth Campaign in the All Services:Permanent & Temporary category. TLC was awarded a Silver award for their Namaqua Sweet Rose Retail campaign in the FMCG - Tobacco & Liquor:Temporary Insight into Action category.
The POPAI SA Awards recognises excellence in point-of-purchase advertising displays and instore communication activity produced and placed in South Africa. The awards cover 20 categories, including digital media in retail (DMiR) and is open to any designer or producer for point-of-purchase (POP) material. The entries are judged on a number of aspects, including marketing objectives and strategies, innovation, construction, use of retail space and communicative value.Read more >
Being passionate about designing and creativity since high school it is no surprise that the career of Ulrieke Rutter has blossomed from being the Junior Graphic Designer to the Senior Creative Designer of TLC Marketing Worldwide. We spent a minute with her to understand how she works and why she loves working at TLC.
As Senior Creative Designer, what process do you go through when working on a brief?
The process starts with a meeting discussion with the creative team once we receive a brief from the client. We then research the brand that our company is set to work with. The research comprises of determining the target market of the brand as well as looking at their competitors and their campaigns. We then go on to brainstorm ideas for the brand which is always much of fun. This is the period where the team share laughs and jokes it’s just incredibly memorable for me. With that aside, we go forward with selecting the best rewards for the campaign idea and then we split different tasks within the team. The next part is the best, the designing stage which I absolutely take pleasure in doing. This is where I can unleash my creative side and go mad designing!Read more >
Skinny Diva Spirit Coolers are giving their Divalicious consumers a chance to win a spa voucher and be treated like a Diva for the day in their latest campaign. All the consumer needs to do is purchase any 6 pack of Halewood Skinny Diva Coolers and send their till slip via Whatsapp to stand a chance to win 1 of 250 spa vouchers. This national campaign runs from the 1st of September to the 31st of October 2016.Read more >
The POPAI SA Awards recognises excellence in point-of-purchase advertising displays and in-store communication activity produced and placed in South Africa.
The awards cover 20 categories, including digital media in retail (DMiR) and is open to any designer or producer for point-of-purchase (POP) material. The entries are judged on a number of aspects, including marketing objectives and strategies, innovation, construction, use of retail space and communicative value. The judges are made up of experienced industry professionals and our CEO Derek Miller has been invited to be part of the panel yet again this year.Read more >
Intel is saying Thank You to consumers who buy any Intel powered laptop from selected retailers. The Thank You gifts range from movie vouchers to sports tickets and even family holidays.The consumer is required to purchase any laptop with an Intel Core I7,I3/5 or Celeron processor in order to qualify for the the relevant gift.The campaign runs from the 1st of August to the 30th of September.Read more >
Call me crazy, I started 2016 with a very cold sea swim in Swansea Bay inspired by a friend who does all that Iron Man stuff. I was spurred on to believe I can actually do this three discipline thing. Coupled with the admiration of the workers helping the poor little children of the school in that desperate township in Jo'Burg, I took the challenge of training all year for a hat trick of triathlons.
So, TLC made the decision to focus our global attention on the school, where we have made a little contribution, to make a big difference. I'm also two triathlons down and one to go so 6 weeks away from completing my goals.
This isn't a begging bowl for the charity, nor is it about me in any way. It's a communication to invite anybody that wishes to help that little bit towards our beautiful goal to rebuild a nice environment for the future of the school, so without any obligation at all, please feel free to donate any spare change for this fabulous cause.
Panasonic South Africa’s tagline is “you deserve better” and this is not only inherent in the design and manufacturing of their products, but also in their latest campaign for their range of cameras.
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Panasonic is rewarding every consumer who purchases any Panasonic Camera with a FREE Weekend Away. Each Weekend Away is for 4 people and the recipients can choose from over 40 beautiful destinations around South Africa. The campaign was launched at the beginning of July and runs to the end of January 2017.
nternet security giant Kaspersky Lab UK launched a promotional reward campaign directly aimed at driving sales of Kaspersky Total Security 2016, Kaspersky Internet Security 2016 and Kaspersky Internet Security – Multi Device 2016.
Kaspersky Lab UK, the global leader in cybersecurity has announced it will reward everyone who purchases their promotional products with one of many football inspired gifts. The idea is to increase customer acquisition and heighten consumer awareness about the defence Kaspersky products offer at a time when UK and Ireland are backing the home nations in France.Read more >
Following the success of their last Namaqua Friends campaign, Namaqua Boxed Wines have again partnered with industry specialists TLC Marketing to Bring Friends Together. Namaqua are experts in crafting wines to be enjoyed, pure and simple. And the best way to enjoy wine is with friends. Namaqua is the conduit for shared experiences with friends, hence the campaign Namaqua Friends.
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The objective of the campaign is to increase sales whilst connecting with consumers. When the consumer purchases a box of Namaqua Sweet Rose or Johannisberger White wine they will be required to enter via a USSD line using a unique code to receive their instant rewards. Rewards range from a movie ticket, to shopping voucher and even a pizza voucher - rewards that you can experience with friends. The campaign will be communicated on pack and runs till the 1st of October 2016.
PNA is Adding Colour to your day, by giving consumers a free movie ticket to watch the family blockbuster Finding Dory. PNA is well known for the promotion of family values and this campaign will definitely provide a memorable family day out. All the consumer needs to do is spend R150 or more at any PNA store nationwide and WhatsApp their till slip to the number provided on POS. PNA have partnered with TLC Marketing to provide them with this awesome reward.Read more >
Just as the banking and other industries started wrapping their heads around Millennials, a new wave of consumers is poised to reshape our world: Generation Z.
Generation Z, also known as iGen, Screenagers or the New Millennials, is the group of young people born between 1996 and 2010. Labelled as engaged, creative and confident, they are the first truly digital generation as most of them have never lived in a world without Internet access.Read more >
Tropitone is all about making memories whilst having fun in the sun, and their new campaign aims to do exactly that. According to Warwick Gird, Brand Manager at Tropitone, “This is a time of year where everyone longs to be back on their summer holiday, we are giving people the chance to relive those endless summer days.”
Tropitone have partnered with TLC Marketing Worldwide to run their ‘Your Holiday Does Not Have To Be Over’ campaign. To help consumers create new memories with their friends, Tropitone is giving away 30 weekends away to consumers. Each weekend away is for 4 people and the winners can choose from over 40 beautiful destinations around South Africa. The campaign was launched at the beginning of February and runs to the end of April 2016.
Absa has teamed up with industry specialists TLC Marketing to create a benefits programme for new and existing Student Silver Account holders. Qualifying account holders will have access to a selection of benefits each month. The benefits available are relevant to the student segment and range from data to fast food vouchers. The programme is aligned to the USP of the Student Silver Account which is, “the only student account that gives you more than you pay.”
“Managing your finances whilst studying can be daunting for most students which is why we offer the Student Silver Account, specifically designed to meet the immediate and unique banking requirements of a young adult on campus. By inviting students to open a Silver Account with us, we are offering not only unlimited electronic transactions for a low, fixed monhtly fee and 24/7 access to your money via the internet or your cellphone, but also the help and guidance of a trusted and respected financial partner. Don’t let money worries spoil the best time of your life - secure hassle-free daily banking with Absa that will allow you to concentrate on your studies rather than your banking hassles,” says Jan Moganwa, Chief Executive: Customer Segments at Absa Retail and Business Banking.Read more >
To celebrate Summer the Sunday Times partnered with TLC Marketing to execute the Sizzling Summer Campaign. Consumers who purchased the Sunday Times each Sunday from 15 November to 13 December are entitled to the special offers featured per week.TLC used their powerful partnerships to reward everyone purchasing with the opportunity to receive a Netflorist voucher, a shopping voucher and a R20 fuel voucher from Engen. The campaign was communicated in the newspaper, on social media and via the radio.Read more >
Direct Benefits is aiming to make their clients Smile by offering them affordable lifestyle benefits. The company which specialises in affordable private healthcare solutions has named the benefits programme Direct Rewards. Cosumers can choose from two lifestyle options for a monthly fee. They have partnered with TLC Marketing to provide them with relevant rewards to plug into their lifestyle benefits programme. Rewards range from Netflorist vouchers to shopping vouchers and even sports tickets.Read more >
Personal Care brands Mandy’s, DX Smooth and DX Pro- Series (owned by Lee Chem) partnered with TLC Marketing to spoil consumers who purchase their products.
Consumers who purchase any 2 Mandy’s or DX Pro- Series products will receive either a manicure or pedicure. Consumers who purchase any 2 DX Smooth products will receive a shopping voucher. The campaign is communicated via a sticker on pack. Each sticker contains a unique code which will allow the consumer to redeem their reward via a USSD line.
We are ecstatic that we have been selected as a finalist in the Fast Growth Award category at the 13th Annual National Business Awards.
This year’s entries have proved to be extremely competitive across all categories with strong individuals and organisations entering the Awards from across South Africa. In association with the Top Performing Companies publication, the National Business Awards recognise the success, innovation, and ethics of South Africa’s leading companies and organisations across all industries.Read more >
TLC Marketing's Campaign for Namaqua speak to the concept of bringing friends together.Namaqua are experts in crafting wines to be enjoyed, pure and simple. And the best way to enjoy wine is with friends.Namaqua is the conduit for shared experiences with friends, hence the campaign Namaqua Friends.
The objective of the campaign is to increase sales whilst connecting with consumers. When the consumer purchases a box of Namaqua Sweet Rose wine they will be required to enter via a USSD line using a unique code to receive their instant rewards. Rewards range from a movie ticket, to music downloads and even pamper vouchers - rewards that you can experience with friends.The campaign is being commumicated on pack and through POS.Read more >
TLC Marketing is excited to share our first campaign in the petroleum sector for BP. The objective of the campaign was to increase spend at BP petrol stations. BP plays in a competitive fuel category with players like Shell, Engen, Sasol, Total and Caltex hence needed a campaign to differentiate themselves in the market.
Consumers who spend R300 or more at any BP petrol station nationwide stand a chance to win one of five fantastic rewards. Rewards range from Netflorist vouchers to sports tickets and 2 for 1 Movie Cards. Consumers will need to visit the dedicated mobisite, fill in their personal details and upload their till slip in order to enter.The campaign will run for two months and ends on the 20th of December. The campaign will be communicated through POS and on Radio.Read more >
After an extremely successful 5 years in South Africa TLC Marketing Worldwide – Africa has now embarked on its expansion plans into the rest of the continent. The growth into Africa is largely client led and the first two campaigns are for Jergens and Epson respectively.
Epson’s exciting BUY and FLY campaign entitles every Consumer who purchases any Epson product to the value of AED.600 to a Free return flight ticket to any 1 of 10 incredible Middle East destinations of their choice.Read more >
Gaby’s Earth Foods is so serious about Health, they are offering consumers a free two week gym pass at any Planet Fitness Gym nationwide when a consumer purchases any two packs of Gaby’s Earth Foods. The campaign aptly named “Nuts about Health” runs till the end of October. The brand partnered with TLC Marketing Worldwide – Africa to run this health focused campaign.
It’s truly an exciting month for Gaby’s Earth Foods as the campaign culminates with the launch of their revamped packaging. According to Salgado “the decision to revamp the packaging is multi-layered. We needed to create some real brand awareness and I feel our old packaging restricted this, the packaging just didn’t accurately capture who we are as a brand. The launch of our new packaging is, in a way our coming out party to the South African market and the partnership with Planet Fitness and our newly launched Facebook page has created a platform for us to get to know more about our consumer and also for our consumers to learn more about Gaby’s Earth Foods, who we are and what we stand for”. This family run business has gone from strength to strength and with new Director Adriano Salgado managing the business we can only expect more exciting things to come.
Absa has teamed up with industry specialists TLC Marketing to reward graduates who open a Gold Graduate Account as they start out their careers.
Not only will graduates who open a new Gold Graduate Account (Gold Value Bundle Cheque Account) enjoy the benefit of a discounted rate of R25 per month on their banking fees for seven months, but if they transact three times within 30 days of opening the account they qualify to receive a spa treatment or an adventure activity for free!Read more >
TLC Marketing UK has helped Elastoplast launch its first exclusive ‘family days out’ Summer promotional campaign with Superdrug.
Elastoplast, part of the Beiersdorf umbrella, are offering Superdrug Beauty Card customers the chance to claim a 2 for 1 days out voucher when they purchase a participating Elastoplast pack from a UK Superdrug store or online.
Customers will be able to take advantage of 2 for 1 entry to a range of over 300 visitor attractions across the UK including adventure centres, soft play, walks and tours, museums, zoos, cultural attractions, gardens and many more.Read more >
TLC Marketing UK has teamed up with telco giant EE and wearable tech of the moment Fitbit for their latest summer campaign.
The campaign, which went live last month, rewarded EE customers with a free Fitbit Flex™ and £50 e-card to spend on sports accessories when the purchased a qualifying handset.
Customers could redeem the ultimate sports package on the campaign microsite and use the money to buy a new pair of trainers or anything else they fancy – the perfect reward to get active and stay motivated this summer.Read more >
The AA is helping its customers make the most of summer by offering them their first 100 miles of fuel for free!
UK's most trusted brand and most popular insurance provider is rewarding customers who purchase car insurance with a £20 prepaid MasterCard,® to spend on fuel. The rationale being that you can get your first 100 miles of a UK road trip on £20 courtesy from the AA.
Once the customer has registered and activated their prepaid card, it will be valid for 12 months. The first round of the promotion finished at the end of July, with the second round commencing for the whole of September. We're really looking forward to seeing the results. Watch this space.Read more >
McCain is spreading smiles across Italy with the help of TLC Marketing Worldwide. The campaign developed by TLC aims to amplify the core values of the brand outside of the home – making kids smile all across Italy at fantastic days out venues!
The campaign follows the core values associated with the McCain brand, it’s product range and in particular the Kid Smile product -their famous "smiley faces" made with potato.
From August 7, 2015 to October 31, 2015, all consumers who purchase two packs of Kid Smile will be rewarded with a day out at venues ranging from animal farms to theme parks. Consumers will be required to retain their receipts, join Club McCain on www.mccain.it and follow the prompts on the promotional page. The campaign will be communicated on pack, through a dedicated section on the official website and communicated through POP and social media.Read more >
To warm up the Winter blues the Sunday Times partnered with TLC to execute the Winter Winners Campaign. Consumers who purchased the Sunday Times each Sunday from August 2nd-23rd were entitled to the special offers featured per week. What better way to warm up ,then with a movie and popcorn or a yummy pasta at your favourite restaurant.We used our powerful partnerships to reward everyone purchasing with the opportunity to have a night out to see the latest blockbuster or visit a restaurant of their choice courtesy of the Sunday Times. The campaign was communicated in the newspaper, on social media and via the radio.Read more >
At just 23, Adriano Salgado has taken over as Director of this family run business, Gaby’s Earth Foods. From humble beginnings 20 years ago to a thriving brand distributed nationally and in some African countries , the brand has grown to be a true South African success story. Now some may say it is a mammoth task at just 23 but this is not the case for this dynamic, down to earth young man. TLC Marketing Worldwide-Africa sat down with Adriano to find out how he is adjusting to the role and to find out what he has planned for the company going forward.Read more >
A very happy McDonald's consumer with her reward... Here's to more Memorable McDonald's Moments!Read more >
TLC Marketing UK has won not one but TWO Institute of Promotional Marketing (IPM) Awards for their very-own B2B campaign - Added Value Everywhere (A.V.E.).
The IPM Awards are the promotional marketing industry’s most highly regarded awards – and the agency were lucky enough to take home trophies in both the categories they entered: GOLD in the Direct Marketing Campaign AND SILVER in the ‘Best Use of Innovation in a B2B Campaign Using Incentive or Promotional Marketing
Rob Scott, creative director at TLC Marketing UK, says: “In the discount-saturated world we live and work in, we’re so passionate about the danger to brands of continued discounting and price cutting, that we created our very own tongue-in-cheek campaign to highlight an alternative to price promoting. We’re thrilled that the campaign has got the industry recognition it deserve.”
The campaign for Added Value Everywhere has also scooped a DMA Award and DRUM Marketing Award so far this year.
John Pearson, managing director of TLC UK, says: “We’re over the moon with our trophies. Although our A.V.E campaign was always meant to be tongue-in-cheek – we truly believe in its sentiment. Price is obviously an important asset of a product, and it makes sense for manufacturers and retailers to use it. But price promotions are tactical, not strategic, and should be planned that way.
“We believe that adding value is a better strategy than discounting; continuously proving that a budget of a few pennies per product can be turned into an entire campaign that will give brands positive content and build emotional connections with their consumers. So let’s stop brand cruelty and start adding real value!”
"Honoring the messengers & creators of traditional and emerging media”
TLC Marketing Worldwide has won Platinum in The Hermes Creative Awards 2015, an international awards competition.
“Hermes’ prestigious Platinum Award is presented to those entries judged to be among the most outstanding entries in the competition. Platinum winners are recognized for their excellence in terms of quality, creativity and resourcefulness“- Hermes Creative AwardsRead more >
Another incredible success for the TLC Marketing Worldwide Italian office (www.tlcmarketing.com) at the NC Awards 2015 – the agency won the first prize for “ Best promotional campaign” with Ferrero K People.
All consumers who purchased multipacks were rewarded with experiences for the family to enjoy together. TLC Marketing included fun activities such as bowling, cinema, fun park free entry tickets and much more.
NC Awards is the famous Italian event dedicated to marketing, which has by now reached its 9th year. It involves all major players in the sector, professionals and marketing & communication experts.Read more >
TLC Marketing Worldwide is excited to announce the launch of the new promotional campaign developed for Danone Vitasnella in celebration of the brands 30th anniversary.
From March 18th to 15th September 2015 consumers who purchase 6 jars of Vitasnella will be rewarded with either a 3 month subscription to video on demand service, a week of yoga or pilates classes or a pamper treatment.
To redeem the rewards consumers will need to visit http://30anni.vitasnella.it/ and follow the prompts. The campaign is communicated on pack, through social media and in store via POS.
In celebration of the festive season KFC has launched the Festive Bucket Campaign, promoting their 21 piece bucket. KFC rewarded their customers purchasing a 21 piece bucket during the festive period by giving them a chance of winning their share of R3 Million worth of R100 Edgars gift cards.
KFC and Ogilvy & Mather Johannesburg partnered with TLC Marketing to activate this campaign. TLC Marketing provided the rewards and Ogilvy & Mather Johannesburg worked on the through the line creative executions. Make your Festive season So Good with KFC!Read more >
TLC Marketing Italy is proud to announce another great success at MediaStar Awards 2015 – the 19th edition of one of the most important Advertising and Communications awards nationwide.
The agency has conquered the first place with “Zuegg Passione e Talento” in the Competitions/Everyone Wins Promotional Campaigns as well as winning a Speial Star mention for “Puoi Contare su Clarins” creative materials.
The prizes were awarded by a qualified team of more than 70 professional coming from the comms/ADV/agencies world.Read more >
To drive circulation and celebrate summer, Sunday Times have started ‘The Greatest Sunday Times on Earth’ campaign which runs from the 26th of October to 16 November 2014. Each Sunday eligible readers will be rewarded with various vouchers ranging from shopping to holidays.
Upon purchase of the Sunday Times readers will be requested to SMS the relevant keyword for that Sunday to the allocated number in order to, receive a redemption code for the shopping voucher or SMS prompts with direction to the mobi site set up to redeem the dinning and holiday vouchers www.sundayrewards.co.za
TLC Marketing is proud to announce the wonderful results from the 11th annual Press and Outdoor Key Awards held in Italy, organized by Media Key. The prestigious event took place at the Iulm University (Mlian) on Tuesday October 7th, 2014.
The agency was awarded with a glorious first place for both the “Puoi Contare su Clarins” and “A cena in buona compagnia” (Direct Line) campaigns. These were judged as the best in both the Integrated Promotional Campaigns and Direct Marketing categories.Read more >
To drive circulation and celebrate Women’s Day in South Africa, Sunday Times rewarded eligible readers with a R150 Health Spa voucher for a pamper treatment of their choice.
Upon the purchase of the Sunday Times on the 10 of August, the reader received a R150 Health Spa Voucher. Readers were requested to SMS ‘SPA’ to the allocated number in order to receive their redemption code.
Pamper rewards include a selection of facial, back massage, manicure and pedicure.Read more >
With the advent of exciting summer sports upon us in South Africa from the Currie Cup to the PSL, we at TLC Marketing felt there was no better time to announce the creation of a new division specialising in Sport Marketing.
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The growing Sports industry and its connection with the world of promotional campaigns, sponsorships and events is a reality. Marketing Week recently reported that Pepsi and Britvic credited marketing around major sporting events such as the World Cup and the Tour de France for boosting drinks sales in Great Britain in the last quarter.
Companies should re-examine their promise of value, says Preneshen Munian, Agency Director of TLC Marketing Worldwide South Africa.
"As the economy shifts into a lower gear, many companies are moving from advertising glitz and product features to talking about value. We see marketing campaigns speak of 'more for your money' or 'cost plus 3%', but often those campaigns fail to move the sales needle," says Munian.
Munian, is acutely aware that a company needs sales volumes to counteract the drop in margins that many of these "value campaigns" call for. This exposes the company to greater financial risk if sales do not materialise.Read more >
“What counts in life is not the mere fact that we have lived. It is what difference we have made to the lives of others that will determine the significance of the life we lead” – Nelson Mandela
A difference is exactly TLC Marketing South Africa made on Mandela Day for the children at Diepsloot Community Care Centre. The children were treated to hotdogs, juice, chips and with each child receiving warm winter essentials at the end of the morning. It was truly a heartwarming and gratifying experience for all those that attended.
Shield wanted to increase awerness of their new Shield men aerosol cans. Upon liking them on facebook you recieve a soccer ticket. Any updates made on their facebook page will automatically update on the potential target markets facebook page- constant communication.Read more >
TLC Marketing worked with Intel to bring their character and brand to life and provided a free nightclubbing pass to every consumer on purchase.Read more >