Welcome to TLC South Africa

  • TLC Marketing's campaign for Tropitone

    Consumers who purchase any Tropitone products can stand a chance to win 1 of 30 breaks.

  • TLC Marketing's campaign for Tracker

    Consumers who renew their contract with Tracker receive a bundle of rewards ranging from Pamper to a 2 for 1 movie card.

  • Absa MegaU campaign

    MegaU account holders receive a FREE movie ticket or 75MB data bundle every month!

 Press releases

TLC Marketing Worldwide takes home a Gold and Silver at this year’s POPAI Awards!

TLC Marketing wins 2 awards at this year's POPAI awards

TLC Marketing Worldwide Africa is thrilled to announce a double win at the POPAI SA Awards which took place in Sandton last night. TLC Marketing took home a Gold award for their Absa Youth Campaign in the All Services:Permanent & Temporary category. TLC was awarded a Silver award for their Namaqua Sweet Rose Retail campaign in the FMCG - Tobacco & Liquor:Temporary Insight into Action category.

The POPAI SA Awards recognises excellence in point-of-purchase advertising displays and instore communication activity produced and placed in South Africa. The awards cover 20 categories, including digital media in retail (DMiR) and is open to any designer or producer for point-of-purchase (POP) material. The entries are judged on a number of aspects, including marketing objectives and strategies, innovation, construction, use of retail space and communicative value.

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We have been nominated at this year's POPAI Awards!

TLC Marketing Award Nomination

It is with great excitement that we  would like to announce that TLC Marketing – Africa has been nominated in two categories at this year’s POPAI  SA Awards :

•Namaqua Sweet Rose Retail Campaign (FMCG:  Tobacco & Liquor:  Temporary Insight into Action)

•Absa Youth: Double Digit Growth (All Services:  Permanent & Temporary)

The POPAI SA Awards recognises excellence in point-of-purchase advertising displays and in-store communication activity produced and placed in South Africa.

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TLC Marketing one of only three marketing agencies who made The HSBC Sunday Times International Fast Track 200.

TLC Marketing one of only three marketing agencies who made The HSBC Sunday Times International Fast Track 200.

Published on 12th June 2016, the seventh annual Sunday Times HSBC International Track 200 league table ranks Britain’s mid-market private companies with the fastest-growing international sales. This year TLC Marketing were ranked at 157 – an increase of 20 places from 2015.
Of the 72 London based companies to gain entry, TLC Marketing are the only marketing service providers, of which there are just three overall. TLC Marketing focuses on reward based, loyalty and incentive promotional campaigns for brands looking to attract and retain their customer base. They have a wide ranging network of suppliers willing to partner and exchange services in return for a shared customer base. TLC Marketing currently operate in 14 markets and have recently opened offices in Copenhagen, Brazil and China.
Other businesses which feature in the table include beauty products manufacturer Neal’s Yard Remedies, travel search engine Skyscanner and fashion retailer Misguided.

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Continental and Bupa finalists in the IPM Awards 2016

Continental and Bupa finalists in the IPM Awards 2016

TLC Marketing are proud to announce that both campaigns entered into the Institute of Promotional Marketing (IPM) Awards have been listed as finalists. Continental Tyres “Road Trip” and the Bupa “Out of the Blue” are amongst the two nominated at the prestigious industry awards.

The IPM Awards have been hosting awards for 40 years, and recognise creativity and effectiveness in promotional marketing campaigns. The competition is always fierce with top agencies and their clients battling it out for a Bronze, Silver or Gold, and the penultimate Grand Prix; the judge’s winner of all Gold wins on the night.

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Bupa and TLC take home the CIM Customer Retention Award 2016

Bupa and TLC take home the CIM Customer Retention Award 2016

Last night, 14th April 2016 TLC Marketing alongside Bupa became winners at The Chartered Institute of Marketing, Marketing Excellence Awards. Taking home the award for Integrated Marketing Communications: Customer Retention for the Out of the Blue campaign.

Out of the Blue won this award not only because it made a step change in how Bupa approached retention, but because it also provided a new creative and digital benchmark for the way Bupa engaged with its customers. All of this was achieved against a backdrop of challenging market conditions.

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TLC Marketing, the first London agency to win a Queen’s Award for Enterprise in International Trade

TLC Marketing, the first London agency to win a Queen’s Award for Enterprise in International Trade

Today, 21st April 2016, marks a special day in TLC Marketing’s history. Alongside the Queen’s actual 90th Birthday, we become the first London marketing agency to win a Queen’s Award for Enterprise in International Trade.

The Queen’s Award for Enterprise is the most prestigious award a business can receive in the UK, with winners being invited by Her Majesty to Buckingham Palace for a formal presentation on 14th July.

TLC Marketing is the world-leading provider in loyalty, incentive and reward campaigns. We offer end-to-end management of the entire reward campaign, from creative concept, planning and execution to engagement analytics and customer service. Over the years the world’s best-known brands have been able to reward their customers with incentives that represent extraordinary value, for a fraction of their actual cost; thanks to our global buying power. In each market, TLC has a determined team dedicated to nurturing existing partners and recruiting new ones to meet our consistent campaign demand.

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TLC Marketing up for Promotional Marketing Agency of the Year and Best Agency for Creativity and Innovation

TLC Marketing Award

We are thrilled to announce TLC Marketing is a finalist in two categories for the Recommended Agency Register Awards 2016. Up for Promotional Agency of the Year and Best Agency for Creativity and Innovation, is a true testament to the hard work and dedication put in by every member of staff at our London HQ. 

The RAR Awards are best known for being totally dependent on client ratings and reviews so it is such a great achievement to be shortlisted as a finalist. An RAR Award is one of highest endorsements an agency can get, and from the people that matter the most, our clients. We would like to thank each and every one of our clients and partners who took time out of their busy schedules to leave us a rating and review for the services we’ve provided.

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The Frankies: awarding staff excellence

The Frankies: awarding staff excellence

Every year TLC Marketing hold their internal awards ceremony, The Frankies.

In honour of Frank True, the awards are designed to bring together every TLC team from around the world to celebrate staff members who have gone above and beyond in their roles. Every TLC member of staff casts their vote anonymously and the results are tallied up to reveal the winners on the day/night (depending what part of the world we are in).

Due to the unprecedented success of last year’s Global awards, TLC Marketing will be repeating the ceremony this year in a much more lavish fashion.

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Sales and Marketing guru joins TLC Marketing

Sales and Marketing guru joins TLC Marketing

TLC Marketing is excited to announce a new addition to their team, Lee-Anne Finlay who joins the agency as Sales Director. Her core focus will be leading and directing the sales team in line with the agency’s strategic objectives.


Lee-Anne has extensive experience in the Sales and Marketing industry spanning over 11 years, having worked for industry specialists ZaPOP Media and Media 24. Lee-Anne commented, “I am honoured to be part of the TLC Marketing team and look forward to working alongside Preneshen to take the team to new heights.”

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TLC Marketing UK is one of the best places to work according to Best Companies

TLC Marketing wins Best Company to work for award

TLC Marketing are delighted to announce that they have been awarded a 1 star accolade from Best Companies, the workplace engagement specialists. The Best Companies Accreditation Standard follows the elite Michelin style star rating system for organisations that demonstrate high levels of employee engagement. Just two points off of a two star ‘outstanding’ award, TLC Marketing UK was voted as one of the best places to work by staff themselves.

Priding themselves in their unique ‘family’ culture, TLC’s Group HR Director Emily Evans said, “This is a wonderful achievement and one we are very proud of as it represents not only our fabulous UK business but our global HQ too.” 

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Award Winning Creative Guru joins TLC Marketing - Africa

Award Winning Creative Guru joins TLC Marketing - Africa

TLC Marketing is excited to announce a new addition to their team, Ronnie Malden who joins the agency as Creative Director. Her core focus will be leading and directing the creative studio in line with our strategic objective of providing clients with integrated 360 degree campaigns.


Ronnie, is an award winning Creative Director and has over 20 years of advertising experience having worked in South Africa, the UK and Europe for large international agencies including JWT, Lowe & Partners, Saatchi & Saatchi, McCann Erickson and Ogilvy & Mather. She has worked on many brands during her career ranging from Unilever, Head and Shoulders, Nestle, Kellogg’s to The Bank of Scotland, and Motorola. Her national and international accolades include a BAFTA, a Loerie and The Gold American Effectiveness Award to name a few. Malden commented, “I’m thrilled to join TLC Marketing - Africa and look forward to the new challenge of using creativity to bring our offering closer to the clients’ brands."

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TLC's TACHE OFF!

TLC Marketing supports Movember

TLC’s TACHE OFF!
It’s that wonderful time of year again where our TLC chaps toss away the razors to embrace the face fuzz, all in aid of raising money and awareness for a very important cause – men’s health.
The Movember Foundation is a global charity committed to men living happier, healthier, longer lives. Since 2003, millions have joined the men’s health movement, raising £402 million and funding over 1,000 programmes focusing on prostate cancer, testicular cancer, poor mental health and physical inactivity.
This year TLC joining are in, and doing so in style*. We’ve got marketing men in 13 countries taking part in the upper lipped challenge (check out our website homepage), all of them sacrificing their dignity, their partners’ kisses and their ability to eat puff pastry in a dignified manner!
Want to show your support? Then please donate here https://uk.movember.com
Keep checking our blog to watch their taches (and donations) grow!
*Questionable

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TLC Marketing Worldwide Africa appoints new MD and CEO

Derek Miller CEO Africa

TLC Marketing Worldwide - Africa is proud to announce the promotion of Agency Director Preneshen Munian to Managing Director and Derek Miller former Managing Director to the position of CEO  for Africa and the Middle East.

“With the successful growth of our business in South Africa over the last five years, I am delighted to announce our expansion into other African and Middle East Markets. We are receiving more and more requests from clients to offer our services across the whole region and not just South Africa, therefore we are looking at a number of markets to open up offices in before year end,  exciting times lay ahead for TLC Marketing” explained Miller.

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TLC Marketing Explains the Importance of Relationship Marketing on Corporate Review

TLC Marketing Explains the Importance of Relationship Marketing

TLC CEO Mike Scalera sat down with industry expert and CEO of Loyalty 360 Mark Johnson to talk Relationship Marketing and TLC’s unique approach to promotions. The segment, hosted by Donald Trump Jnr explores the importance of connecting with customers on an emotional level and how this approach is leading the way in increasing sales and creating brand advocacy, loyalty & retention for TLC’s clients.

TLC Marketing takes pride in its position as the industry leader in delivering unique experiential reward campaigns to customers. TLC brings a brands positioning to life through fun and engaging Travel, Leisure and Lifestyle rewards, creating a strong emotional connection between people and a brand.

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A digital adventurer joins TLC Marketings HQ team

A digital adventurer joins TLC Marketings HQ team.

 Dubai-based digital marketing pioneer Major Steadman returns to his homeland to join the TLC Marketing Global HQ in Marylebone London.
 
After 10 years of digital innovation in Dubai, working for the likes of Saatchi & Saatchi and Tribal Worldwide, Steadman has handpicked an exciting opportunity within TLC Marketing.
 
He will be responsible for leading digital transformation within the business and executing best in class work for TLC’s global clients.
 
“It’s hard not to notice that the world is changing fast & that the companies that thrive have built or rebuilt themselves for the modern age, TLC embraces this change-culture and I’m really excited about joining and leading the digital charge...” Major Steadman.
 
Nick True, chairman commented on their latest hire “TLC Marketing’s really excited to welcome  Major to the team, 99% of our campaigns have a level of digital activation – we’re delighted to have Major lead our client’s digital innovation, development & delivery.”
 
TLC Marketing is the world’s leading added-value  agency. TLC has over 20 years’ experience in delivering successful campaigns ranging from loyalty platforms to consumer incentives by using intelligence from 13 international offices as part of the TLC Marketing Worldwide Group.

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LSE selects TLC Marketing as an inspirational company for Britain in 2015

LSE selects TLC Marketing as an inspirational company for Britain in 2015

TLC Marketing’s success has been recognised in The London Stock Exchange’s 1000 Companies to Inspire Britain 2015 report, showcasing the most inspiring and fast growing small and medium-sized companies. The marketing agency’s accreditation has been judged taking into account growth, visibility in market, increase in clients and growth in number of employees.

Nick True, Chairman is delighted the business has been recognised “This is a great moment for us as a business, we are passionate about what we do here at TLC Marketing and are always striving for the best for both our clients and staff – and our growth is a reflection of that company wide attitude”.
 
Xavier Rolet, CEO, London Stock Exchange Group explains the report’s findings “The result is a list of companies that have not only performed strongly since 2009 – an exceptionally challenging period – but have also consistently outperformed their sector peers. This is a community of UK businesses that is richer and more varied than, we believe, has ever been identified in any other exercise of this type.”
 
1000 Companies to Inspire Britain is an annual celebration of some of the fastest-growing and most dynamic small and medium-sized enterprises (SMEs) in the UK. As well as identifying 1,000 companies, the annual report examines in detail the opportunities and challenges facing SMEs and looks at the sectors and trends that will shape the future of the UK economy. www.1000companies.com
 
TLC Marketing has proven their growth potential, with 2013 – 2014 figures showing a 30% revenue growth rate YoY . They have an expanding client base which includes 52 out of the top 100 brands* including McDonald’s, Coca-Cola, Samsung and Barclays. TLC Marketing is a global marketing agency specialising in value-added reward campaigns, operating out of 13 countries with their global HQ based in Marylebone, London. www.tlcmarketing.com.

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TLC MARKETING SIGN INTERNATIONAL DEAL WITH UNIVERSAL MUSIC TO PROVIDE CATALOGUE TO BRANDS

TLC MARKETING SIGN INTERNATIONAL DEAL WITH UNIVERSAL MUSIC TO PROVIDE CATALOGUE TO BRANDS

 Reward campaign specialists TLC Marketing today announced that they have signed an agreement with Universal Music Group, the world's leading music company. The new agreement enables TLC to provide their clients with music from UMG’s unrivalled catalogue.

TLC Marketing’s Managing Director for Africa, Derek Miller commented: ‘Music is one of the world's main forms of entertainment which reaches almost everyone. We are delighted to be working with the world leader in music which will bring access to up and coming local African artists as well as international artists all via our exciting joint promotions. I can hear this space rocking already’!

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TLC Marketing chats to Jeremy Maggs about Adding Value to brands

TLC Marketing and Jeremy Maggs chat about adding value to your brand

Our Managing Director, Derek Miller, was interviewed by Jeremy Maggs from The Redzone. Derek advises on how to Add Value to your brand. In the interview Derek also delves into the importance of brand building in South Africa, how incentivisation with purchase helps build loyalty to a brand and how a reward campaign has to be totally intune with the brand positioning and customer profile. Watch the interview here.

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KFC's festive campaign from TLC Marketing

KFC's festive campaign from TLC Marketing with edgars

In celebration of the festive season KFC has launched the Festive Bucket Campaign, promoting their 21 piece bucket. KFC rewarded their customers purchasing a 21 piece bucket during the festive period by giving them a chance of winning their share of R3 Million worth of R100 Edgars gift cards.

 KFC and Ogilvy & Mather Johannesburg partnered with TLC Marketing to activate this campaign. TLC Marketing provided the rewards and Ogilvy & Mather Johannesburg worked on the through the line creative executions. Make your Festive season So Good with KFC!

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TLC Marketing shines at MediaStar Awards

TLC marketing's awards at MediaStar

TLC Marketing Italy is proud to announce another great success at MediaStar Awards 2015 – the 19th edition of one of the most important Advertising and Communications awards nationwide.

The agency has conquered the first place with “Zuegg Passione e Talento” in the Competitions/Everyone Wins Promotional Campaigns as well as winning a Speial Star mention for  “Puoi Contare su Clarins” creative materials.

The prizes were awarded by a qualified team of more than 70 professional coming from the comms/ADV/agencies world.

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ProShare Award for TLC Marketing

TLC Marketing wins a ProShare Award

TLC Marketing are thrilled to announce their success at the ifs ProShare awards.

Companies from the travel, insurance, property, banking, communications and retail sectors were the big winners at the 2014 annual ifs ProShare Awards for their contribution to fostering employee share ownership in what has been a busy year for mergers and  acquisitions, corporate restructurings and IPOs.  

Among the big winners on the night were TLC Marketing for their efforts in fostering employee share ownership among SMEs, in the category “Best commitment to employee share ownership for small companies with fewer than 250 employees”.

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Award Winning Campaigns

TLC Marketing's campaign with Clarins

 TLC Marketing is proud to announce the wonderful results from the 11th annual Press and Outdoor Key Awards held in Italy, organized by Media Key. The prestigious event took place at the Iulm University (Mlian) on Tuesday October 7th, 2014.

The agency was awarded with a glorious first place for both the “Puoi Contare su Clarins” and “A cena in buona compagnia” (Direct Line) campaigns. These were judged as the best in both the Integrated Promotional Campaigns and Direct Marketing categories.

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Value Perceptions expected to change says TLC Marketing Worldwide

 TLC Marketing South Africa's advice on value perceptions

Companies should re-examine their promise of value, says Preneshen Munian, Agency Director of TLC Marketing Worldwide South Africa.


"As the economy shifts into a lower gear, many companies are moving from advertising glitz and product features to talking about value. We see marketing campaigns speak of 'more for your money' or 'cost plus 3%', but often those campaigns fail to move the sales needle," says Munian.

Munian, is acutely aware that a company needs sales volumes to counteract the drop in margins that many of these "value campaigns" call for. This exposes the company to greater financial risk if sales do not materialise.

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Discounts alone do not make a successful promotional strategy

Advice from TLC Marketing on successful promotional strategies

South African companies spent R19bn on promotional marketing in 2013 - but only 26% of that was on value-added promotions, with the rest on price promotions. Derek Miller, Managing Director of TLC Marketing Africa, advises on how promotional marketers can correct the imbalance.

Everyone knows the four 'P's of marketing: Price, Product, Promotions and Place. Last year SA marketers spent a massive R19bn on promotional marketing: only 26% of that was spent on value-added promotions, according to a recent market sizing study by TLC South Africa. Naturally ATL marketing took the majority share of this, in order to maintain brand awareness and value for money.The rest was channelled into discounts, which suggests that even with the recession moving behind us, it looks like many brands' first thought is to discount.

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How to make your brand stand out in store

TLC Marketing's advice on how to make your brand stand out in store from TLC Marketing

“Differentiate. Don’t discount, add value”, this was the advice given by Derek Miller, Africa Managing Director of TLC Marketing Worldwide at the POPAI SA Retail Leaders Shopper Marketing Conference held on the 21 of August in Johannesburg, South Africa.

The enlightening conference was attended by brand custodians, retailers and category specialists within the retail marketing industry. Topics discussed consisted of various point of purchase and shopper marketing associated research and development.

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TLC makes a difference on Mandela Day

TLC Marketing  makes a difference

 

“What counts in life is not the mere fact that we have lived. It is what difference we have made to the lives of others that will determine the significance of the life we lead” – Nelson Mandela
A difference is exactly TLC Marketing South Africa made on Mandela Day for the children at Diepsloot Community Care Centre. The children were treated to hotdogs, juice, chips and with each child receiving warm winter essentials at the end of the morning. It was truly a  heartwarming and gratifying experience for all those that attended.

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Care Connect Grow and excite your current consumers

Expert global advice on rewards from TLC Marketing

 “Care, Connect, Grow, excite your current consumers! You can only break frontiers by being different, challenging yourself, ideas, and selecting rewards that fit your consumer’s needs” this was the recommendation given by Paul Appalsamy, PDI Director of TLC Marketing Worldwide, to attendees at the annual Loyalty and Rewards conference held  in Johannesburg last week.

The conference covered key topics surrounding the advancements of loyalty programmes in and around South Africa such as:  the importance of digital platforms for customer on-boarding, gaining a competitive advantage in the industry and especially in South Africa, building CRM through innovation and technology and tools that are viable to utilize in order to maintain a good content management system.

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Imagine if every chocolate bar came with a free sports lesson…

Sports lesson and lifestyle rewards from TLC Marketing

That’s exactly what the team at TLC Marketing is proposing to some of our biggest brands in SA.

TLC Marketing has scoured the entire country creating  partnerships with some of the best kids sport providers – everyone from swimming  schools in Gauteng , dance schools in Western Cape and soccer academies  in Kwa-Zulu Natal  to create their ‘free sports lesson’ reward.

According to www.the-diet.co.za, it is estimated that 1 in 5 South African children is either overweight or obese, with 20% of children under the age of six being overweight. This is mainly due to poor diet and lack of exercise. Children who play computer games or sit in front of the TV all day long don't get any exercise and thus their bodies do not burn as much energy as they should.

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