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Archive
The Frankies: awarding staff excellence
Every year TLC Marketing hold their internal awards ceremony, The Frankies.
In honour of Frank True, the awards are designed to bring together every TLC team from around the world to celebrate staff members who have gone above and beyond in their roles. Every TLC member of staff casts their vote anonymously and the results are tallied up to reveal the winners on the day/night (depending what part of the world we are in).
Due to the unprecedented success of last year’s Global awards, TLC Marketing will be repeating the ceremony this year in a much more lavish fashion.
Read more >Millennials: a marketing nightmare or dream come true?
We break it down into five simple truth’s that’ll change your outlook on the most over-marketed group in history.
Not all Millennials are the same
From the ‘Hip-ennial’ to the ‘Millennial Mum, this a group with wide varying aspirations and lifestyle behaviors. It is impossible to connect to them all in the same way, so don’t take the one size fits all, and if you do, don’t be surprised if your campaign performs below expectations.
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