Welcome to TLC South Africa
TLC Marketing Italy is proud to announce another great success at MediaStar Awards 2015 – the 19th edition of one of the most important Advertising and Communications awards nationwide.
The agency has conquered the first place with “Zuegg Passione e Talento” in the Competitions/Everyone Wins Promotional Campaigns as well as winning a Speial Star mention for “Puoi Contare su Clarins” creative materials.
The prizes were awarded by a qualified team of more than 70 professional coming from the comms/ADV/agencies world.Read more >
Technology continuing to drive change
We predict neuro-marketing techniques crossing into mainstream marketing territory. With big players such as Neilson leading this movement we see this becoming more accessible in 2015. Planning will play a crucial role in the push & pull relationship between creative and data. The question of whether it’s used correctly, pre or post production is yet to be debated.
Complexities of marketing streamlined
We expect a burst of new businesses aimed at helping marketing professionals simplify their work load. The breadth of channels, the volume of data and the expectation of real time responses will drive companies to look for simplifying solutions. According to Adobe 64% percent of marketers expect their role to change in the next year and 33% are confused over their role and responsibilities.
In celebration of the festive season KFC has launched the Festive Bucket Campaign, promoting their 21 piece bucket. KFC rewarded their customers purchasing a 21 piece bucket during the festive period by giving them a chance of winning their share of R3 Million worth of R100 Edgars gift cards.
KFC and Ogilvy & Mather Johannesburg partnered with TLC Marketing to activate this campaign. TLC Marketing provided the rewards and Ogilvy & Mather Johannesburg worked on the through the line creative executions. Make your Festive season So Good with KFC!Read more >
Our Managing Director, Derek Miller, was interviewed by Jeremy Maggs from The Redzone. Derek advises on how to Add Value to your brand. In the interview Derek also delves into the importance of brand building in South Africa, how incentivisation with purchase helps build loyalty to a brand and how a reward campaign has to be totally intune with the brand positioning and customer profile. Watch the interview here.Read more >
Reward campaign specialists TLC Marketing today announced that they have signed an agreement with Universal Music Group, the world's leading music company. The new agreement enables TLC to provide their clients with music from UMG’s unrivalled catalogue.
TLC Marketing’s Managing Director for Africa, Derek Miller commented: ‘Music is one of the world's main forms of entertainment which reaches almost everyone. We are delighted to be working with the world leader in music which will bring access to up and coming local African artists as well as international artists all via our exciting joint promotions. I can hear this space rocking already’!Read more >