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Care Connect Grow and excite your current consumers

“Care, Connect, Grow, excite your current consumers! You can only break frontiers by being different, challenging yourself, ideas, and selecting rewards that fit your consumer’s needs” this was the recommendation given by Paul Appalsamy, PDI Director of TLC Marketing Worldwide, to attendees at the annual Loyalty and Rewards conference held in Johannesburg last week.
The conference covered key topics surrounding the advancements of loyalty programmes in and around South Africa such as: the importance of digital platforms for customer on-boarding, gaining a competitive advantage in the industry and especially in South Africa, building CRM through innovation and technology and tools that are viable to utilize in order to maintain a good content management system.
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