K-Y and TLC Spice Up Date Night with Free Dinner and Movie Reward Package
Posted by andrew.mockridge | 16 October
K-Y® tasked TLC Marketing with generating demand for their Yours + Mine product with an added-value offer different from their customary coupon strategy. TLC delivered a playful campaign designed to help consumers set the mood.
With every purchase of K-Y® Yours + Mine lubricant, couples received a free movie download and a gourmet dinner essentials kit delivered to their homes. Effectively combining all of the elements for a perfect date night in, the promotion kept customers emotionally engaged with the brand past the point of purchase.
The brand was so pleased with the results that they asked for a repeat campaign for the following year. Look for specially marked date night packages in stores nationwide until December 31.