How TLC Enabled Laughing Cow To Connect With Families In A More Emotional Way…
Posted by lorraine.bobek | 07 March
THE CHALLENGE: Promote the summer launch of Laughing Cow’s new cheese dipper products in a way that facilitates an emotional (rather than transactional) bond with consumers.
THE APPROACH: Knowing that moms are eager to keep their kids occupied during the summer months, reward them with a free activity that the family can bond over when they purchase any 2 cheese dipper products.
Activities included bowling, roller skating, miniature golf, laser tag, museum visits, zoo visits and more).
THE SUCCESS: A 14% lift in sales.
43% of redemptions were among Laughing Cow’s crucial 26-35YO target demographic.
For more information on this campaign, contact Lorraine Bobek at email@example.com