How TLC Drove An 82% Increase In Transactions For Forever 21...
Posted by lorraine.bobek | 07 March
THE CHALLENGE: Compel new and existing Forever 21 credit card holders to spend $75+ in-store or online during the crucial holiday time period when most retailers are depending on underwhelming discounts and cashback promotions.
THE TLC APPROACH: Drive action by instilling a sense of occasion - reward qualifying consumers with a $50 credit to the local live concert or sporting event of their choice.
THE SUCCESS: In comparison to the same time last year when price-based promotions were relied upon, the following results were garnered.
· An 82% increase in transactions
· A 78% increase in dollar sales
· A 41% increase in credit card applications
"I love going to concerts and I love shopping at Forever 21! I bought several items I plan to wear to see Ed Sheeran in July with my friends – we’re so excited!"
For more information on this campaign, contact Lorraine Bobek at firstname.lastname@example.org