TLC helps Perry Ellis Engage Consumers with Dining Rewards
Posted by andrew.mockridge | 21 October
Perry Ellis elevated their brand perception in the eyes of their customers and increased sales in a highly competitive sector by launching a TLC Marketing experiential rewards program. The promotion offered Perry Ellis customers who spent $75 at perryellis.com and at participating stores a free $50 dining credit.
By offering high –level dining rewards at this spend level, TLC effectively tailored the campaign to fit the interests of Perry Ellis’ target demographic. The reward allowed participants to enjoy a dining experience and to develop an emotional connection with the brand.