POM WONDERFUL® Takes A Unique Approach to Marketing with TLC Marketing Worldwide and its Promotion with GoodLife Fitness
Posted by amy.robson | 01 September
In an exciting new Canadian program facilitated by promotional agency TLC Marketing Worldwide, POM Wonderful®, the leading premium refrigerated juice company and purveyor of the pomegranate, is collaborating with GoodLife Fitness, the country’s largest fitness club chain.
All POM Wonderful customers who purchase two, 473 milliliters oz. size bottles of 100% Pomegranate Juice, will be rewarded with a free 14-day trial at any one of GoodLife Fitness more than 350 locations across Canada.
The Super Juice Super You promotion comes at a time of growing opinion among marketing strategists that the key to increased brand loyalty is through experiences that engage with customers in ways that are relevant.
“We’re always looking for new ways to connect with our consumers by giving them something meaningful and engaging to help drive purchase, so we’re excited about our latest promotion that TLC Marketing Worldwide facilitated,” said Dahlia Reinkopf, Sr. marketing director, POM Wonderful. “We recognize the connection between healthy living and fitness, so joining forces with GoodLife Fitness was a natural fit.”
According to a recent study by Marketo, over 63% of consumers say they are frustrated with brands’ continued practice of repeating generic advertising messages. The more noise brands make, the less customers seem to be listening. So alternatively, POM Wonderful is taking an innovative approach to educating consumers about the benefits of drinking 100% Pomegranate Juice by rewarding customers for their loyalty.
TLC Marketing CEO Mike Scalera explains, “this promotion with POM Wonderful is a great example of the importance of the customer experience and how brands can highlight key benefits, or any brand message for that matter, in a way that is memorable and relevant. Engaging customers through related activities and events is winning more brand advocates than ever before. We are excited to bring this promotion to life for POM Wonderful and GoodLife Fitness.”
This promotion is available from September 1, 2015 to November 15, 2015.
About POM Wonderful
With nearly 9,000 acres of orchards in Central California, POM Wonderful is the largest grower and producer of fresh pomegranates and pomegranate juice in the United States. POM Wonderful grows, handpicks and juices its own pomegranates. By managing the entire production process from tree to table, we guarantee that our fresh pomegranates, fresh arils and 100% pomegranate juice come from only one source – 100% California-grown POM Wonderful pomegranates.
About GoodLife Fitness
Proudly Canadian since 1979, GoodLife Fitness is the largest fitness club chain in Canada and the fourth largest overall in the world. With over 350 clubs from coast-to-coast, including GoodLife Fitness, Énergie Cardio, Fit4Less and ÉconoFitness Clubs, approximately 14,400 employees and more than 1.2 million Members, GoodLife is helping to transform the health and wellness of 1 in 30 Canadians every day.