Green Eggs and Brand
Posted by andrew.mockridge | 13 May
If you have any Italian friends, you’re probably familiar with the "my sauce is better than your sauce" competition. It dates back for decades. It’s a cut-throat tradition that never seems to die out no matter how many champions named and how many tomatoes slaughtered in the battle to take the top spot on the podium. But the fact is, at the end of the day, sauce is sauce and they are all bringing the same thing to the table, literally. If they really want me to name their recipe as Italian sauce of the year, to pick them over the other, they need to show me something different than what I’ve had everywhere else.
In a study done by Bain & Company, 50% of a brand’s "loyal" consumers will no longer be spending with them the following year. The cause: Price based promotions. Effect: The inconsistent trend of brand loyalty. Solution: Experiential based promotions with TLC.
In a market flooded with the same everyday coupon, rebate, and typical discount deal offer, brands really need a new way to differentiate themselves from the rest if they want to score a customer and a loyal one at that. How to accomplish this, you ask? Easy, how about building an emotional connection between brand and consumer that will leave a lasting impression forever?
Through TLC experiential reward promotions, brands are able to offer lifestyle activity rewards to their consumers that deliver gratification in real time. Though a .25 cent coupon sounds good, a free day at the spa makes a person feel good and forever remember the brand that sent them.
It’s time to change up the game, make a splash, and TLC is offering a tidal wave.. As famed author and illustrator Dr. Seuss once wrote "why fit in when you were born to stand out?"
Written by Molly Schlinger