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Columbus

Columbus Day Sales

Posted by andrew.mockridge | 17 April

Columbus Day, one of the oldest US holidays, has since been associated with new discoveries and celebrations. Not only celebrated by citizens, but also major retailers who offer incredible sales throughout the country.

Columbus Day is one of the best days of the year for consumers when it comes to finding great deals to refurbish their wardrobe, refurnish the apartment or discover new technology and electronics. Unsurprisingly, consumers have a willingness to explore new products and be surprised by brands. But why is Columbus Day such an important day for promotions?

This celebration, which takes place on October 12th, rings in the end of a season. It is time for retailers to empty their summer shelves and start preparing for the winter. Did you know most retailers will already have their winter decorations up by the end of Columbus Day?

In 2015, competition will be intense as the economy recovers vigorously. Major industries; from fashion to travel to tech, will fight to take over a larger part of Columbus Day’s consumer spending.

Columbus Day is the time to be innovative with promotions and add value to consumer’s purchases instead of devaluating the brand with 75% off discounting. This year, be adventurous, explore your unknown and partner up with TLC Marketing. We don't charge for ideation so contact us at USA@tlcmarketing.com