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Back To School; Say ‘no’ to discounts and price cutting.

Posted by andrew.mockridge | 08 April

Back To School. A time when coupons and dollar-off promotions reign king. You only have to step foot into the supermarket to see brands devaluing themselves with half-price backpacks, drink bottles, school stationary or 2 for 1 lunchbox snacks. Clothing retailers often fall victim to price cutting and bundling too, by discounting school shoes, apparel and accessories.

There is a proven way to stand out on the supermarket shelves while simultaneously adding value. Offer something amazing, something fun; experiences that are exciting to your demographic. TLC Marketing creates emotional connections between brands and their customers by delivering the most engaging rewards and experiences, tailored to each demographic.

TLC Marketing USA and Reynold’s rewarded every purchase of Hefty slider bags with a free photo book to remember the summer break, a perfect way for Hefty to connect emotionally and drive purchase. Take a look…

Back to school is one of the largest spending periods of the year, with a total spending forecast of over $100 billion. But is not only parents who will be spending big, as Millennials are predicted to splurge over $915M of their own money on heading back to school in 2015. With this in mind, TLC Australia added value and boosted sales of one of the biggest computer brands over the back to school period by rewarding Millennials with a 2 for 1 cinema card on purchase, available for redemption once a week for 6 months!

Don’t forget that weary parents have spent the summer chasing after children and juggling work with kids at home; they deserve to be rewarded. Spa treatments or the chance to kick back with dinner and a movie are the perfect treat. A definite incentive to purchase.

This Back To School period, for every demographic, say ‘no’ to discounts and add value by contacting USA@tlcmarketing.com. Visit http://www.tlcmarketing.com/Market/us/Article/Category/Ourwork to see examples of our Back To School campaigns.

The campaign for Added Value Everywhere (AVE) hopes to put an end to the practice of price cutting. Visit http://www.addvalueeverywhere.com/  for more info.

By Amy Robson