Welcome to TLC USA

  • Ray-Ban Concert

    Ray-Ban rocked their consumers’ socks off with a free concert ticket for every $155 spent online. Shoppers got to jam with Pink, Jay-Z, Rihanna, and Pearl Jam among others.

  • Loyalty 360

    Over 63% of consumers say they are frustrated with brands’ continued practice of repeating generic advertising messages. Speak with the #1 global agency for experiential rewards.

 Press releases

Ace Hardware rewards Customers with Free Concert Tickets

Ace Hardware Concer Ticket Consumer Promotion

Customers who spend $75 at a participating Ace Hardware Store in CO, WY, and NM, are eligible for 1 free concert ticket or 2 free concert tickets with a $150 minimum purchase.

Denver, CO - June 29, 2016 - Participating Ace Hardware stores in CO, WY and NM, in tandem with global promotional agency TLC Marketing, are launching a concert ticket promotion this summer for consumers on AceHardwareRocks.com. Consumers are eligible to receive one free concert ticket with any $75 purchase, or two free tickets with any $150 purchase at participating Ace Hardware stores in Colorado, Wyoming, and New Mexico between June 26th and July 11th 2016. 

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Kellogg’s Give Customers a Free Nutrition Consultation in Latest Promotion


TLC Marketing Worldwide is pleased to announce the success of the promotional campaign for Kellogg's Italy, run for specific product lines Special K Bars, Special K Biscuit Moments and Nutri-Grain Bars, which ended 30th June, 2015.

Maintaining a healthy lifestyle has always been the Kellogg’s mantra, recognizing that their consumers’ choice of diet and level of physical activity impacts their general health and wellbeing. As to reinforce this brand positioning, the campaign associated every multiple purchase with an ‘everyone wins’ prize: a check-up with a nutritionist member of ANSISA, the National Association of Specialists in Food Science.

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Be A Life Saver

TLC Trust

Be A Life Saver. No one deserves to die at sea.

Last year over 3400 people drowned fleeing for a better life. 

One family couldn’t stand by and just watch, they bought a boat and equipped a crew that saved 3000 people in 60 days. This year with the Global Refugee Crisis, they need our help. 

As part of the TLC Trust, we’re coming together to raise money for the Migrant Offshore Aid Station (MOAS), the crew of international humanitarians, security, medical staff and maritime officers who are back at sea preventing more catastrophes. 

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POM WONDERFUL® Takes A Unique Approach to Marketing with TLC Marketing Worldwide and its Promotion with GoodLife Fitness


In an exciting new Canadian program facilitated by promotional agency TLC Marketing Worldwide, POM Wonderful®, the leading premium refrigerated juice company and purveyor of the pomegranate, is collaborating with GoodLife Fitness, the country’s largest fitness club chain.  

All POM Wonderful customers who purchase two, 473 milliliters oz. size bottles of 100% Pomegranate Juice, will be rewarded with a free 14-day trial at any one of GoodLife Fitness more than 350 locations across Canada.  

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TLC Marketing Explains the Importance of Relationship Marketing on Corporate Review

Mike Interview 1

TLC CEO Mike Scalera sat down with industry expert and CEO of Loyalty 360 Mark Johnson to talk Relationship Marketing and TLC’s unique approach to promotions. The segment, hosted by Donald Trump Jnr explores the importance of connecting with customers on an emotional level and how this approach is leading the way in increasing sales and creating brand advocacy, loyalty & retention for TLC’s clients.  

Press play to learn more

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Get Your Beauty Sleep With The Doctor's® NightGuard® & Prestige Brands

Prestige Brands

TLC Marketing and The Doctor’s® NightGuard® promotion rewards all multi-purchase customers with a FREE Beauty Treatment, available nationwide.

Customers are able to redeem their beauty reward nationwide at salon partners within the TLC Beauty Network; a unique network of quality salons including but not limited to Cactus Salon, Planet Beach, ZOE and the DSA Day Spa Association. Beauty experiences range from manicures and pedicure’s to mini-facials, waxing, tanning treatments, haircut, blowout, conditioning treatments; all available nationwide.  

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TLC Marketing is a 2016 German Design Award Nominee

German Award1

The German Design Award began in 2012 and is already one of the best-known design competitions in the world, held in high regard well beyond professional circles. Its goal is discovering, presenting and awarding unique design trends.

Once again, our nomination was for our work with fashion retailer Robert Graham, who asked TLC to design a birthday experience for their top spending “collectors.” We delivered a printed timeline card, an accompanying parallax website and an animated video, stretching from the origin of the universe through to the customer’s birthday.

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Adding value everywhere: TLC Marketing take home gold and silver trophies at the IPM Awards 2015

ipm awards

TLC Marketing UK has won not one but TWO Institute of Promotional Marketing (IPM) Awards for their very-own B2B campaign  - Added Value Everywhere (A.V.E.)

The IPM Awards are the promotional marketing industry’s most highly regarded awards – and TLC were lucky enough to take home trophies in both the categories they entered: GOLD in the Direct Marketing Campaign AND SILVER in the ‘Best ​Use of ​Innovation in a ​B2B ​Campaign ​Using ​Incentive or Promotional Marketing 

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Under Armour Drives In-Store Purchases Over Father’s Day Period With TLC Golf Rewards

Under Armour

The gear is just the beginning, so in the lead up to Father’s Day (June 21st), when customers 'gear up with Under Armour', they recieve a voucher for 1 free golf lesson or 1 free round of golf.

Pairing a Golf experience with Under Armour gear is the perfect high–value gift for Dad, or the perfect incentive for Dad to treat himself; Father’s day is sorted with this TLC promotion.

Golfing experience rewards are a favourite among the USA rewards, seeing successful integration in campaigns for Black & Decker, Atkins, Remy Cointreau, Terlato Wines, HSBC, Corona, BJ's and more.  

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TLC Marketing Worldwide takes home 1st Prize at the NC Awards - Best Promotional Campaign for Ferrero K-People

Italy award2

Another incredible success for the TLC Marketing Worldwide Italian office at the NC Awards 2015 – the agency won the first prize for “Best Promotional Campaign” with Ferrero K People.

All consumers who purchased multipacks were rewarded with experiences for the family to enjoy together. TLC Marketing included fun activities such as bowling, cinema, fun park free entry tickets and much more.

NC Awards is the famous Italian event dedicated to marketing, which has now reached its 9th year. It involves all major players in the sector; professionals and marketing & communication experts.

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TLC's healthy partnership with wearables

Fit Bit

TLC Marketing Worldwide has started working with world class wearable brands as part of their global partnership portfolio.

TLC Marketing’s Chairman, Nick True commented: “There’s an enormous opportunity in connected health and fitness, so we are thrilled to add wearables to our global partnership portfolio.  More and more customers are taking a proactive approach and responsibility for their own health and fitness, and wearble tech, smartphones and apps are rapidly becoming key user platforms.  We’ve got a couple of our clients eager to use the products in their marketing campaigns already – so watch this space.”

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TLC Marketing Wins Platinum In Hermes Creative Award


"Honoring the messengers & creators of traditional and emerging media”
TLC Marketing Worldwide has won Platinum in The Hermes Creative Awards 2015, an international awards competition.

“Hermes’ prestigious Platinum Award is presented to those entries judged to be among the most outstanding entries in the competition. Platinum winners are recognized for their excellence in terms of quality, creativity and resourcefulness“- Hermes Creative Awards

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We Welcome Digital Marketing Pioneer, Major Steadman to the Team

Major 2

Dubai-based digital marketing pioneer, Major Steadman, returns to his homeland to join the TLC Marketing Global HQ.
After 10 years of digital innovation in Dubai, working for the likes of Saatchi & Saatchi and Tribal Worldwide, Steadman has handpicked an exciting opportunity within TLC Marketing team. He will be responsible for leading digital transformation within the business and executing best in class work for TLC’s global clients.
“It’s hard not to notice that the world is changing fast & that the companies that thrive have built or rebuilt themselves for the modern age; TLC embraces this change-culture and I’m really excited about joining and leading the digital charge...” Major Steadman.
Nick True, chairman commented on our new addition, “TLC Marketing’s really excited to welcome Major to the team; 99% of our campaigns have a level of digital activation – we’re delighted to have Major lead our client’s digital innovation, development & delivery.”
TLC Marketing is the world’s leading added-value agency. TLC has over 20 years’ experience in delivering successful campaigns ranging from loyalty platforms to consumer incentives by using intelligence from 13 international offices as part of the TLC Marketing Worldwide.

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TLC Marketing USA knows the Value of Hispanic Consumers- launches new division that extends its expertise to the Hispanic market.


It’s a no- brainer. Hispanics are renowned for their love of family, connecting, and forming relationships. TLC Marketing specializes in promotions that encourage emotional connection through ‘experiences’; a perfect alignment.

‘Hispanic’, as a description, refers to an origin or ethnicity, not a race. Hispanic brand awareness, consumption patterns and usage levels are often dramatically different to the general market. TLC knows that Marketers are unable to simply transfer their efforts directly to Hispanics in the US because of historical, contextual, cultural, demographic and financial factors. Every campaign is specifically designed around the demographic, delivering memorable and emotional rewards they love.

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Welcome Chris Kula!


We’re excited to announce the newest member of the TLC Marketing family, Chris Kula.

Chris is a seasoned marketing professional with over 8 years experience working with some of the best known and most respected brands and agencies in our industry. 

He started his career at News America Marketing, spending two years incorporating News America’s home delivered, in store and online marketing solutions into his clients’ promotional plans. Later, while working on his MBA he joined then start up PromoAid, where he built the largest partnership platform of below the line marketing service providers in the industry. A few promotions later, Chris was managing day to day operations and directing Client Services where he worked with over 20 of the largest and most respected agencies in the industry assisting them in their promotional planning. 

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TLC Marketing Wins Prestigious iF Design Award for Work With Clothing Brand Robert Graham


TLC Marketing Worldwide has won a prestigious International Forum (iF) Design Award for their work with premier clothing brand Robert Graham. In the Communications category, TLC entered both a printed and digital Birthday Timeline, created specifically to reward the brand’s Collector’s Club members. 

An upper tier Robert Graham collector has spent between $25-$50k on clothing and accessories from the full lifestyle men’s brand. On this VIP collector’s birthday, Robert Graham now sends them more than a simple “Happy Birthday.” A printed and interactive digital card designed to increase retention and brand engagement invites them “to take a scroll through the universe, to explore the nature of time itself, and to meditate on the gift of what it means to be."

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TLC Marketing Wins Gold at Prestigious MediaStar Awards

TLC Mediastar Awards

TLC Marketing is proud to announce another great success at the 2015 MediaStar Awards – the 19th edition of one of the most important Advertising and Communications awards nationwide.

TLC took first place with “Zuegg Passione e Talento” in the Competitions/Everyone Wins Promotional Campaigns as well as winning a Speial Star mention for  “Puoi Contare su Clarins” creative materials.

The prizes were judged and awarded by a qualified team of more than 70 professionals from the comms, PR, advertising and creative agency world.

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TLC Marketing Receives Recognition at the 2014 Ifs ProShare Awards

Proshare Award 1

Companies from the travel, insurance, property, banking, communications and retail sectors were the big winners at the 2014 annual ifs ProShare Awards for their contribution to fostering employee share ownership in what has been a busy year for mergers and  acquisitions, corporate restructurings and IPOs.

Among the big winners on the night were TLC Marketing for their efforts in fostering employee share ownership among SMEs, in the category “Best commitment to employee share ownership for small companies with fewer than 250 employees”.

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Smiles All Around – Reynolds Consumer Products and TLC Offer Photo Book Rewards

TLC Hefty Free Photo Book Offer

New York, NY, October 16, 2014 – In an effort to reach consumers through a new promotional avenue, Reynolds Consumer Products LLC is rewarding select purchases of Hefty® Slider Bags with a free photo book.

The campaign was the brainchild of both Reynolds and promotional innovators TLC Marketing, who Reynolds tasked with creating an engaging promotional campaign to increase sales of their Hefty® Slider Bags. The promotion launched on September 1st to correspond with the Back to School period, the peak time for sales in the storage bag category of Reynolds’ Consumer Products Portfolio. The photo book reward targets mothers, 79% of whom pack their children’s lunch at least once a week. 

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TLC Marketing Proposes Sports Lesson Reward Promotions to Top US Brands

TLC Sports

New York, NY, April 15, 2014 --(PR.com)-- Imagine if every chocolate bar came with a free sports session. That’s exactly what the team at TLC Marketing is proposing to brands in the US surrounding the World Cup and subsequently summertime.

TLC Marketing has scoured the entire nation creating partnerships with some of the best sport session providers – offering free experiences ranging from Basketball, Baseball, and Soccer Lessons to Gymnastics and Martial Arts classes to create a ‘free sports session’ reward.

Only 5 out of 10 children aged between 5 and 18 years participate in sport outside of school (source: Minnesota Amateur Sports Commission). TLC Marketing feels by offering fun sports sessions with every purchase, brands can help influence a change in lifestyles and send a positive message across the industry.

With the World Cup fast approaching consumers are more inspired to participate in sporting activities. A study from the University of Derby found that 67% of live spectators at major sporting events studied felt inspired to participate or participate more frequently as a result of attending. This, in turn, makes this summer as the perfect window to launch sport related campaigns.

Not only will brands prove their ethical conscience add value to their brand positioning but they will also become heavily involved with consumer buzz around the World Cup. A win-win for everyone.

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Olympus Extends Successful Concert Ticket and Photo Shoot Promotion

Olympus Concert

New York, NY, December 17, 2013 TLC Marketing is extending a nationwide consumer incentive promotion with Olympus Imaging America Inc. until the end of December 2013, thanks to greater than expected success.

The Olympus brand’s challenge was to increase sales, product visibility and engagement with their audience while staying within the brand’s musically inspired messaging. TLC responded by creating a campaign which awarded every consumer with two free concert tickets or a photo shoot for budding musicians.

Product Manager Michelle Ritz stated, “Being able to offer two free concert tickets or a professional photo shoot with purchase of our LS Series Music Recorders created such a powerful buzz and truly drove impressive engagement and response.”

Mike Scalera, CEO of North America and Italy at TLC, added: “At TLC, we understand that consumers everywhere are expecting more and more from brands, way past what they’ve seen for years in the marketplace. They need something more geared towards the emotional and experiential aspects of their lives.”

Communicated online and at point of sale, the promotion is live until the end of the year.

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Hispanic Brand FUD scores a Goal in 2014 with their Soccer Promotion


PHOENIX, Arizona – May 1, 2014 – (HISPANICIZE WIRE) – FUD, the most recognized Mexican brand in the segment of Hispanic packaged meats, cheeses and creams, launched a unique experiential promotion in collaboration with TRCo Marketing on 03/15 coinciding with the grilling season and the most important soccer event of the year. At different spend levels, every consumer is eligible to redeem rewards such as free soccer lessons, soccer gear, photo shoot, photo albums and beauty treatments amongst other prizes. Everyone that purchases FUD products is eligible to win, and prizes are redeemable at $10, $15, and $20 spend levels accordingly. Anyone can enter the sweepstakes portion of the promotion which has awarded a winner with a Trip to Brazil this summer, and will have other prizes to be won including LCD TVs, portable grills, coolers, phone cards and more.

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