Welcome to TLC USA

  • Ray-Ban Concert

    Ray-Ban rocked their consumers’ socks off with a free concert ticket for every $155 spent online. Shoppers got to jam with Pink, Jay-Z, Rihanna, and Pearl Jam among others.

  • Loyalty 360

    Over 63% of consumers say they are frustrated with brands’ continued practice of repeating generic advertising messages. Speak with the #1 global agency for experiential rewards.


Top 5 Take-aways from Marketing Magazine's CX Edge Event


"Profit is the bi product of amazing customer experience”- said a very wise man (the MD of Metro Bank) at Marketing Magazine’s CX Edge event.

We took away not only these words of wisdom but many more golden nuggets which can really impact the customer experience like how big brands are using data most efficiently to target customers and serve the right message and/or product to the right person at the right time (something we know all about!)

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Reward Time at TLC USA - we reveal a little bit more about our rewards!

Fun Pass

Brands who switch to the TLC ‘everyone wins’ model don't go back. We tailor rewards based on the target demographic and every single customer is given the chance to enjoy the best of life; whether it’s a live concert, dining out, a sports lesson, festival tickets, amusement park admission, skiing, beauty, or health and wellness experiences; it gives them the push to get out and make the most of life.

Reward possibilities are endless but we reveal the ones our biggest clients love; perfect for the summer, the 2016 Olympics and all delivered for the same cost as a cash back or coupon campaign. 

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Giving Customers a Little ‘TLC’; Our Beauty, Health and Wellness Rewards


Everyone loves to feel pampered. Perfect for the summer, staying healthy, getting active; it’s time to look after your customers with ‘everyone wins’ experiences. The possibilities are endless but our Beauty, Health and Wellness network is better than any other.

TLC 'Health & Wellness'. Expert instructors, fitness pros and national associations to meet every health and wellness goal. Pairing perfectly with any health product or service, incentivize purchase with a free Nutrition Consultation, Gym Pass (7 days, 10 days or up to 30 days), Yoga or Pilates Class, Dance Fitness (Zumba), Personal Training Session or a free Boot camp Session.

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KFC Festive Season Campaign


KFC rewarded customers who purchased a 21 piece bucket during the festive period by giving them a chance to win their share of R3 Million worth of R100 Edgars gift cards.

KFC and Ogilvy & Mather Johannesburg partnered with TLC Marketing to activate this campaign. TLC Marketing provided the rewards and Ogilvy & Mather worked on the creative executions.

Make your Festive season ‘So Good’ with KFC!

Click here to see the TVC

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TLC Marketing Wins Platinum In Hermes Creative Award


"Honoring the messengers & creators of traditional and emerging media”
TLC Marketing Worldwide has won Platinum in The Hermes Creative Awards 2015, an international awards competition.

“Hermes’ prestigious Platinum Award is presented to those entries judged to be among the most outstanding entries in the competition. Platinum winners are recognized for their excellence in terms of quality, creativity and resourcefulness“- Hermes Creative Awards

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Mayweather v Pacquiao; 3 Lessons for Marketers


If there is one thing that Mayweather does better than boxing, it's got to be making money. 

Rukkas estimates that Mayweather will take home $180MM for his performance after last Saturday. The estimate has since been adjusted to $250MM. To put this into perspective: "The Money" essentially got paid $1,220,000 for each of his 148 punches that landed during the fight. Of course that is flawed logic - Mayweather and Pacquiao could have put on an hour of Irish dancing without exchanging a single punch and not risk their paychecks - the money had already exchanged hands before either of them even stepped into the ring.

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TLC's healthy partnership with wearables

Fit Bit

TLC Marketing Worldwide has started working with world class wearable brands as part of their global partnership portfolio.

TLC Marketing’s Chairman, Nick True commented: “There’s an enormous opportunity in connected health and fitness, so we are thrilled to add wearables to our global partnership portfolio.  More and more customers are taking a proactive approach and responsibility for their own health and fitness, and wearble tech, smartphones and apps are rapidly becoming key user platforms.  We’ve got a couple of our clients eager to use the products in their marketing campaigns already – so watch this space.”

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Rewarding Every Consumer With The Gold


With a proven track record of working with major sponsors and partners of the Olympic games, TLC knows how to help brands maximize their return on Olympic campaigns. You have the sponsorship or the strategy; we help with the tactical activation and here's how. 

The Olympics is about emotion, coming together to support our athletes and share in the global spectacle that extends beyond borders and photo-finish lines.

During the 17 days in Brazil there will be 306 Medal Events; 306 opportunities for our sporting heroes to win the Gold. But from where we're sitting, every event is an opportunity to reward every consumer with the gold.

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Experiencing America The Beautiful

Eddie Bauer

Making it easy to ‘Live Your Adventure’ and experiecne America The Beautiful, we helped Eddie Bauer reward their customers by offering a FREE annual National Parks Pass with every $100 purchase. 

Every customer who spent $100 or more at participating U.S. Eddie Bauer retail stores (excluding Eddie Bauer outlet stores) was rewarded with 1 Free ‘America the Beautiful’ National Park Pass. The pass is valued at $80, is valid for one year and is honored in all major parks within the United States.

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TLC Marketing Worldwide takes home 1st Prize at the NC Awards - Best Promotional Campaign for Ferrero K-People

Italy award2

Another incredible success for the TLC Marketing Worldwide Italian office at the NC Awards 2015 – the agency won the first prize for “Best Promotional Campaign” with Ferrero K People.

All consumers who purchased multipacks were rewarded with experiences for the family to enjoy together. TLC Marketing included fun activities such as bowling, cinema, fun park free entry tickets and much more.

NC Awards is the famous Italian event dedicated to marketing, which has now reached its 9th year. It involves all major players in the sector; professionals and marketing & communication experts.

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