Welcome to TLC USA
For Americans, summer is all about getting out there - cookouts in the backyard, going on beach vacations, exploring the great outdoors, and enjoying the best in live concerts, amusement parks, and outdoor restaurants. American spend over $1,200 per person on travel between May and September, and the average budget for an outdoor festival is over $150 per person.
But what does that mean for brand managers? Those who are part of the vacation and entertainment industry will not only see a large increase in sales, but will also enter into fierce competition with industry rivals to take a larger claim of consumers’ wallets. Conversely, some feel they won’t stand a chance to capture a meaningful slice of consumer spending, and will give up.Read more >
July 4th plays an important role in the lives of Americans. It’s an occasion to celebrate our great nation and its rich history while spending time with friends and family. Americans will attend firework shows, parades, barbecues, picnics, and cookouts to celebrate the birth of America, and throughout the celebrations, consumers will spend massive amounts of money on their favorite brands.
Bearing in mind that 80% of the 320 million Americans will organize a celebration for the occasion, the date is not to be ignored by brand marketers. Only last year, $600 million was spent on fireworks, over $500 million on food ($150 Million on hot dogs alone), $350 million on beer, and $110 million on soda.Read more >
By Andrew Broadbent
Brands that are incorporating strategies to offer experienced based rewards in their loyalty programs are going to win and retain more customers compared to companies just offering discounts.
We all have heard of retail loyalty programs and promotions, pretty much every industry offers some type of program in order to attract new and retain existing customers. The problem is, that many of these programs have become mundane and are not offering rewards that are exciting to their members.Read more >