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After the Winter Holidays and the Back-to-School period, Mother’s Day is the third largest occasion for consumer spending in the US. In recent years on Mother’s Day, consumers have spent around $20 billion on the special women in their lives, and this year promises to be no exception. With such a large hype around this major period, companies can do plenty to promote their brands and to capture consumers’ hearts.
While flowers, cards, and jewelry will be among the usual gift suspects, there is a major category of spending that should not be overlooked; according to the National Retail Federation’s 2014 Mother’s Day Spending Survey, $3.8 billion will be spent on brunch or dinner and nearly $1.5 billion will be spent sending mom to the spa. Such personal experiences can provide mom with a lasting memory or a well deserved day of rest and relaxation. So, there’s no doubt that a free beauty treatment or dining experience would make a great incentive to influence spend within a Mother’s day promotion. TLC’s networks of Beauty Salons and Restaurants provide these popular experiences for a back end cost at a fraction of the market price. While coupons, discounts, and cash back offers continue to fall short and hurt brands, rewarding consumers with high perceived-value experiences like beauty treatments or brunch are proven to build brand equity and to drive sales, consumer engagement, and loyalty.Read more >
Dads may not be as demanding, but they’re certainly deserving of our affection; while Father’s Day doesn’t reach quite the same magnitude in consumer spending as does Mother’s Day, it’s still an important time for brands to appeal to those gifters looking to show their appreciation. Last year, consumers spent around $12.5 billion on a variety of gifts for the men in their lives according to the National Retail Federation.
In keeping with tradition, 64% of gift givers will get dad a card, and while other heavily purchased gift items were tools, apparel, and electronics, it seems that fathers appreciate more memorable gifts from their families. According to NRF CEO Matthew Shay, “As more people look for ‘experience gifts’ with tickets to baseball games or a day on the golf course, retailers will also make sure to promote their gift cards for families hoping to create the perfect gift package.”Read more >
Companies from the travel, insurance, property, banking, communications and retail sectors were the big winners at the 2014 annual ifs ProShare Awards for their contribution to fostering employee share ownership in what has been a busy year for mergers and acquisitions, corporate restructurings and IPOs.
Among the big winners on the night were TLC Marketing for their efforts in fostering employee share ownership among SMEs, in the category “Best commitment to employee share ownership for small companies with fewer than 250 employees”.Read more >