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"95% OF ALL THOUGHT OCCURS IN THE UNCONSCIOUS”-Gerald Zaltman
Emotions play a role not only in our subconscious, but also shape our conscious thoughts about brands, products and services. Contrary to popular belief, our feelings actually shape our conscious thoughts and not the other way around. Because of this, marketers worldwide are investing a lot of resources into discovering exactly what goes on in the subconscious mind of their consumers.
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