Imagine if every can of your favourite drink came with a free music download
Posted by claire.charruau | 14 July
That’s exactly what No Fear Energy are proposing to their customers this summer!
Customers purchasing a promotional can will receive a free music track download from Universal Music. Every can is a winner, so customers can mix it up and get their hands on more No Fear Energy must-haves – more cans, more tracks!
To claim their free Universal Music track, customers have to collect the unique code under the ring pull of each promotional can and visit the promotional site.
Each Universal Music code is valid against a list of 10,000 pre defined tracks, allowing them to power up their playlist to suit their taste. Universal Music is a global partner of TLC Marketing and owns more than 65% of all published music globally.
The promotion, powered by TLC Marketing, was created with the energy drink core audience in mind, to generate brand trial through a reward appealing to new customers, but staying true to the No Fear Energy rebellious, individualistic and innovative character.
In addition, the campaign will drive engagement to the No Fear Energy social media pages such as Facebook and Twitter; thanks to sharing buttons on the promotional site that enable customers to easily tell their friends what they plan to download and the new tunes they will bring to the next party with No Fear Energy.
The campaign will run from July 1st to December 31st 2014. Promotional cans will include cans of No Fear Original, Tropical Storm, Blue Storm, Citrus Storm, Cherry Motherload and Apple Motherload.
The campaign will benefit from radio coverage courtesy of Capital FM, alongside widespread coverage in trade and consumer publications. No Fear will also promote the campaign through a series of skate park takeovers across England throughout the summer.
No Fear continues to be the fastest growing functional energy brand, at +74% Year-on-Year , and shows no sign of slowing down with this new on-pack campaign.
To discover more fantastic TLC rewards and find out how you could reward your customers, get in touch with our team via email or on 020 7725 6029.