Waitrose’s latest loyalty initiative allows shoppers to pick their own offers
Posted by phemmie.wilkinson | 12 August
Waitrose has unveiled a “game-changing” personalised loyalty marketing initiative as part of the latest move in the supermarket price war.
So called ‘Pick your own,’ the programme allows customers to pick their own 10 products that they would consistently like to receive a 20% discount on. Not only does it tap into the ever popular personalization trend, answering the common complaint that supermarkets only provide deals and offers that suit them, it also creates a discount that is clear and transparent.
In a market in which grocers are seemingly racing to the bottom as far as price is concerned, Waitrose is offering its customers a more compelling value proposition, as well as driving brand loyalty. Apparently Waitrose boss Mark Price insisted suppliers can see this potential and have already “bitten [Waitrose’s] hand off” to be involved in the scheme!
The consumer is setting the tone for the value exchange. Power to the people.
To read more please visit: http://tinyurl.com/nlxreyr
Or watch the video: https://www.youtube.com/watch?v=KvVJ48Cl6e8