WINNERS: IMC European Awards 2016
Posted by emma.critchley | 25 November
Today it was announced that TLC Marketing have won two IMC European Awards 2016 for Bupa Out of the Blue and Continental Tyres Road Trip. The campaigns have been awarded a Silver and Bronze for Direct 1:1 and Integrated Marketing respectively.
The IMC European Awards are one of the most prestigious in the promotional marketing industry. The only method of entry is through winning an IPM award for the same campaign.
This is the third award won for the Bupa Out of the Blue campaign, which successfully reduced lapse rates among existing customers. The customer retention campaign was a step change in the way Bupa communicated with their customers and acted as a pilot for a much wider customer retention campaign set to launch in the New Year.
This is the second award for the Continental Road Trip campaign which increased sales above targets set. It creatively tied the nations love for the open road in with a free hotel stay for every customer.
John Pearson, General Manager, TLC Marketing explains, "This year we have had tremendous success with Bupa and Continental. They are exemplary campaigns that prove; when you target your audience with the right incentive and get your communication spot on, it will cut through and make a difference. Pair that with a team who can deliver above and beyond client expectations and you have award winners. I'm so proud of everyone at TLC who made this all possible"