TLC top tips to reduce basket abandonment this Christmas
Posted by claire.charruau | 18 July
Christmas 2014 is going to be big for online shopping. Bigger than ever before.
Last year online sales in December were up 18% YOY in the UK alone (source: IMRG Capgemini e-Retail Sales Index). And a survey by PayPal found that 88% of UK consumers were planning on purchasing Christmas gifts online. Pretty exciting stuff… until you read that retailers are facing a basket drop off rate of 75%.
So here are TLC’s top tips to prevent shopping basket abandonment this Christmas!
- SHOW THEM THEIR BASKET: Include postage for visibility, thumbnails of their basket increases conversion rates by 10%.
- AN EXTRA PRESENT UNDER THE TREE: Reward your consumer with an added value treat to get them across the finish line – an experience reward they can gift as an extra present! 27% of shoppers wanted a coupon in their basket according to a WebstrategiesInc Survey.
- BRING THEM BACK: 48.1% of basket abandonment follow-up emails were opened, use a reward to incentivise here too!
At TLC we can help advise on your Christmas campaigns to ensure you’re conversions are increasing. Our specialty is in those extra presents – those powerful incentives.
We want to offer you the chance to try one for yourself, email us on firstname.lastname@example.org with the subject line ‘Holiday treat’ and we’ll get Santa to send one your way.