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Panasonic campaign with the National Trust Incentivising sales of Panasonic cameras through a strategic promotion offering free National Trust memberships

Special moments with Panasonic and The National Trust

Posted by claire.charruau | 09 May

TLC Marketing, the world’s leading lifestyle rewards agency, announces that they are launching a new campaign bringing together Panasonic and the national trust.

This campaign marks the start of a fantastic partnership which sees two well known brands come together to offer customers a unique opportunity to create special memories.

Panasonic are rewarding every customer who purchase a new Lumix FZ200 or FZ72 camera with a complimentary membership to the National Trust for 12 months; inviting them to discover hundreds of places and capture every stunning detail with their new camera.

Customers will be able to choose between a single, joint or family National Trust membership that will get them unlimited access to a whole year of amazing days out at over 300 historic house, gardens, countryside and coastline venues.

The campaign, designed to help launch the new Lumix FZ72, will run from August 22nd to December 31st 2013.

Mark Robinson, Head of Imaging at Panasonic UK added "We are very excited  about our new partnership with National Trust crafted by TLC Marketing. As a leader in our category, we want to be driven by innovation but also reward our customers with something that has a true value to them. We feel this campaign is doing just that!”

Martin Covill, Senior Account Director at TLC Marketing, said "At TLC, we understand there is a growing demand for true emotions and memories created by tailored experiences. The goal of the Panasonic/National Trust campaign is to touch the heart of consumers by creating lasting memories thereby strengthening the relationship with the brands.”

To know find out, visit http://promotions.panasonic.co.uk

Or get in touch now: Claire Charruau / claire.charruau@tlcmarketing.com / 02077256068

Panasonic UK

Panasonic UK was established in 1972. Since then the company has grown substantially and become a leading supplier of consumer and business related electronics products. Its headquarters is located in Bracknell, Berkshire and this is supported by a national Logistics Centre in Northampton. The company currently employs more than 500 staff and has an annual turnover in excess of £700m.

The National Trust

The National Trust is a charity and completely independent of Government. It relies for income on membership fees, donations and legacies, and revenue raised from our commercial operations.

It has over 3.7 million members and 61,000 volunteers. More than 17 million people visit its pay for entry properties, while an estimated 50 million visit its open air properties.

It protects and opens to the public over 350 historic houses, gardens and ancient monuments.