TLC Marketing takes home four trophies at the IMC Awards
Posted by faye.stammers | 24 November
After a successful 2017, we finish the awards season with four more trophies to add to our collection, thanks to our Pallas Foods loyalty scheme and Giant Chip Fork marketing campaign.
Being recognised in four different categories at the 2017 IMC Awards, we took home awards for ‘B2B’ and ‘Loyalty’ for the Pallas Foods Relish Rewards scheme and two more accolades for ‘B2B’ and ‘Direct 1:1’ for our ‘Giant Chip Fork’ campaign.
The IMC (Integrated Marketing Communications) Awards recognises those who deliver on honest and effective integrated marketing campaigns. Overall, there were 85 winners selected, representing 32 agencies from seven countries. In total, agencies from the UK collected 15 awards.
Managing Director, John Pearson, said, “2017 marks a very successful year for TLC Marketing. We are lucky to have such a talented team here in the UK and it makes me so proud to see their hard work recognised. Winning four IMC Awards means our campaigns have not only made a great impression in the UK but across Europe too.”
Launched in 2016, the purpose of the ‘Relish Rewards – a little bit on the side’ was to give something back to loyal customers. There are over 40 rewards to choose from ranging from lower tier prizes such as iPads and coffee machines to the higher tier rewards such as a weekend in Vegas or a new Mini. As well as the two Bronze IMC trophies, this year has seen the Relish Rewards take home two Gold’s at The IPM Awards for ‘Most Effective Incentive Programme’ and ‘Best Consumer Loyalty Scheme.’ The scheme was also highly commended at The Loyalty Magazine Awards.
The birth child of our creative and marketing teams, the ‘Giant Chip Fork’ campaign has also been greatly recognised over 2017, taking home two Golds at The IPM Awards for ‘Most Effective Reward Recognition’ and ‘Motivation Programme Direct Marketing Campaign.’
About TLC Marketing
TLC Marketing Worldwide is the global leader in loyalty, incentive and reward campaigns, allowing brands to outpace their competition for a fraction of the cost of price led alternatives. TLC Marketing UK are the Institute of Promotional Marketing (IPM) Agency of the Year 2017 and won The Queen’s Award for Enterprise in International Trade 2016. In 2016/17 they won a number of awards for their work with Continental Tyres, Bupa, Pallas Foods and Braun. Other clients include Eon, HSBC, First Direct and Yakult.