TLC Marketing Worldwide and Oakley, Inc. Announce Strategic Partnership Across Europe
Posted by emma.critchley | 12 October
TLC Marketing Worldwide, one of the leading specialist marketing groups, and Oakley, Inc., a subsidiary of Italian company Luxottica, which designs, develops and manufactures sports performance equipment and lifestyle pieces have signed a memorandum of understanding (MOU) and entered into a strategic partnership to promote Oakley’s custom product range across 16 European countries.
Andrew Spratley, Group Partnership Director of TLC Marketing Worldwide said: “We are absolutely delighted to be working with an iconic and successful brand such as Oakley. This alliance perfectly combines TLC unique promotional expertise with Oakley’s e-commerce growth plan amongst their key target audience. TLC’s network of global brands will facilitate the mutual success of our partnership and we look forward to September for a full deployment of our joint efforts.”
Mark Wilderspin, Digital Operations Manager EMEA of Oakley, Inc. said: “TLC has an outstanding reputation for innovative promotional activities, they have been working with Luxottica for over a decade and thanks to this new partnership Oakley will be able to drive additional engagement to its e-commerce site across multiple European markets.”
Notes to editors:
For press enquiries please contact; Francesca Pezzoli, Group Marketing Director T: 44 (0)20 7725 6055
About TLC Marketing Worldwide
TLC Marketing Worldwide (TLC Marketing) is a worldwide marketing agency, creating innovative rewards, and helping global brands influence consumer choice. They provide incentive promotions that reward everyone, are on-brand and supported by insight led creative campaigns.
TLC Marketing, headquartered in London, United Kingdom currently operate in 16 markets: United Kingdom, France, Germany, Italy, The Netherlands, Switzerland, Spain, Portugal, South Africa, Middle East, United States, China, Ireland, Brazil, New Zealand and Australia.
About Oakley, Inc.
Oakley, Inc. a subsidiary of Italian company Luxottica, Oakley, Inc. is a sport and lifestyle brand, driven to ignite the imagination through the fusion of art and science. Building on its legacy of innovative, market-leading optical technology, the company manufactures and distributes high performance sunglasses, prescription lenses and frames, goggles, apparel, footwear, and accessories.
The essence of the brand is communicated through hundreds of professional and amateur athletes who depend on Oakley products to provide them with the very best while they redefine what is physically possible.
The MOU was signed in London, on 16 August, 2016.