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Swansea AFC in their brand new sponsorship deal with Joma and BETEAST

Swansea City AFC unveil major new sponsorship deal with BETEAST

Posted by emma.critchley | 13 June

Swansea City AFC are pleased to announce their new official front of shirt partnership with betting company BETEAST for the 2016-17 season, in a deal that was sourced and negotiated by TLC Sport

The club record deal, will see BETEAST replace previous sponsor GWFX on the front of all adult shirts and as well as being the official shirt sponsor, will also become the club’s official Asian betting and gaming partner. 

“We are pleased to welcome BETEAST into the Swansea City family,” confirmed Swans vice-chairman and commercial director Leigh Dineen. “It's an exciting partnership and the biggest front of shirt deal the club has ever secured. 

“As a club we are looking forward to helping BETEAST grow their brand internationally. Competing within the best league in the world, the potential exposure will allow BETEAST to position themselves on a global stage in the top tier of bookmakers. This really is a top-tier partnership in every way.”

BETEAST is one of the fastest growing and most innovative global Asian on-line betting brands with plans to grow in Europe using their new site developed in partnership with TGP Europe, especially for customers based in the UK.  

The company, which already has offices in six countries and employs over 500 people, delivers world-class sports betting, casino and e-sports experiences to nearly one million customers globally. 

“We are proud to become principal official sponsor for Swansea City,” said a BETEAST spokesperson. “The partnership will cover an incredibly exciting period for us and Swansea City, especially with Ki Sung-Yueng, one of Asia’s top footballers, at the Liberty Stadium.

“This is BETEAST’s first venture into British football and the next step in a sponsorship strategy that will aim to make the brand present in top sporting events around the world. 

“We will be working hard to bring our customers a first-class selection of products and an enhanced gaming experience which I’m sure supporters will enjoy.”

TLC Sport also secured a partnership with Swansea City AFC and Joma which saw the club end their five-year association with adidas. 

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Notes to Editor

For press enquiries please get in touch with Emma Critchley, PR & Marketing Manager TLC Marketing on 0207 725 6029 or by email emma.critchley@tlcmarketing.com 

About Swansea City AFC

Swansea City Association Football Club are a Welsh professional football club based in Swansea that plays in the Premier League, the highest level of English football.

About BETEAST

BETEAST is one of the fastest growing and most innovative global Asian on-line betting brands with plans to grow in Europe using their new site developed in partnership with TGP Europe, especially for customers based in the UK.  

About TLC Sport

TLC Sport is an international sports marketing expert who specialise in researching, identifying and negotiating sponsorship and partnership deals with properties across all genres. They are a subsidiary of TLC Marketing Worldwide, the world’s leading promotional marketing agency who have been awarded a 2016 Queen’s Award for International Trade.