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Reward mums with a life beyond motherhood - survey reveals

Reward mums with a life beyond motherhood – reveals survey

Posted by phemmie.wilkinson | 05 November

Brands seeking to engage with mothers should recognise they have a broad set of needs that go beyond the conventional image and expectation that they should be "super-mums" at home, a new survey has revealed.

The MUMentum study from the publisher Time inc. and Starcom MediaVest reveals:


•Women are disillusioned with being viewed only as mothers

•91% say they need life out of being a parent

•Almost two thirds (64%) believe it is important to make time for themselves and their partners away from the children

•Some 78% say it is important to take time out to have a laugh with their friends


Here at TLC we know how to reward mums with treats and experiences which reach out to them at an individual level.   From relaxing ‘pamper’ rewards which include everything from free treatments such as massages, manicures and pedicures, and free haircuts, to whole spa days.  We have also teamed up with a host of partners to offer lifestyle rewards such as 241 cinema tickets, discounted meals or free dance classes to name but a few, which they can share with their friends and partners.

Want to treat your mums?  Get in touch on lets.talk@tlcmarketing.com