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three out of four consumers using their mobile devices for price comparison

Rapidly changing consumer behaviours? Let's add value!

Posted by claire.charruau | 10 July

According to the 2nd Annual UK Mobile Path-to-Purchase Study by xAd and Telmetrics, up to 46% of UK consumers now use mobile devices as their primary tool for purchase decision making, while one in four use mobile devices as their exclusive shopping research tool.

More and more, consumers are turning to mobile to meet their research needs and are becoming comfortable with these devices as a primary decision-making tool. This reality opens new opportunities for brands to reach consumers, drive in-store foot traffic and influence purchase.

The study also shows that in the discount-saturated world we consume in, consumers are obsessed with price with three out of four consumers using their mobile devices for price comparison and 39% making a purchase because the product/service was the right price.

At TLC Marketing we believe that brands and retailers should take advantage of the newly revealed influence of mobiles to share positive content and build emotional connections with their consumers, rather than encourage their thirst of price promotion.

TLC specialises in ‘value-added’ reward promotions - offering consumers and brands a tangible, brand building alternative to cutting prices. To discover all our fantastic rewards and find out how you could add value to your customers, get in touch today! Tel: 0207 725 6068 - email: claire.charruau@tlcmarketing.com

Have a look at the full infography here


About the Study
The xAd-Telmetrics Mobile Path to Purchase Study is the only comprehensive research report that measures what consumers report they are doing via mobile devices and captures actual preferences and behaviours. Results from the 2nd Annual UK Mobile Path-to-Purchase Study are based on data from an online survey of 2,000 UK smartphone and tablet users and actual observed consumer behaviours from Nielsen’s Smartphone Analytics Panel of 6,000 Apple and Android users. More details are available at mobilepathtopurchase.com.