Pirelli tyres take their customers for dinner
Posted by claire.charruau | 04 June
Pirelli is launching a new point of sale promotion in Belgium and Luxembourg, created and delivered by TLC Marketing UK.
The promotion targets the brand’s core passionate driver audience and is designed to encourage loyalty. This is key in the tyre market sector as the purchase is, on average, every four years.
The promotion offers consumers a 6 month fine dining card when they buy 2 tyres and a 12 month card if they buy 4. The card gives Pirelli consumers access to unlimited fine dining offers in over 150 participating restaurants across Belgium and Luxembourg.
The promotion runs from 14th May to 31st July.
The promotion cleverly associates on and off trade interest. In order to participate in the promotion, Pirelli tyre dealerships had to meet their Q1 sales targets, giving Pirelli a powerful incentive.
Andrew Spratley, Commercial Director at TLC Marketing adds: “The fine dining reward is perfect for Pirelli consumers as we want to ensure that their experience is maximised by taking them to established gastronomic venues.”
To discover more fantastic TLC rewards and find out how you could reward your customers, get in touch today! Tel: 0207 725 6068 - email: firstname.lastname@example.org
TLC Marketing UK
TLC is a pioneer marketing agency, persistently creating innovative rewards, helping global brands influence consumer choice. We do this by providing incentive promotions that reward everyone, are on-brand and supported by insight led creative campaigns.