Our top three Valentines campaigns
Posted by tamar.riley | 12 February
Powerful video from Heart Transplant UK about Stacie who is on the waiting list for a heart transplant. This is a compelling video that pulls on the heart strings to convert more people to sign up as a donor which is a huge challenge for the charity as 9 out of 10 people support organ donation, only 3 out of 10 of us actually sign up
2.) Why not give something a little different for a change? - Durex
Interesting campaign from Durex where they are encouraging people to ditch the flowers for pleasure gel. I like this because it is grounded in research that one of the things people want to do is experiment in the bedroom. Fruity.
Tesco have opted for a low budget approach by posting a series of humourous Vines showing how people cope will with bumping into an ex in a Tesco aisle on Valentine’s day.
Ben Fillery - Strategic Planner TLC Marketing UK
Image source: The Drum