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Ones to Watch. Issue #1.

Ones to Watch. Issue #3.

Posted by sophie.hockridge | 22 March

Hello again, thanks for coming back to join us, you could almost say we’re mates now.

For those of you who are new to ONES TO WATCH here’s a bit about what you can expect. Each month we keep our eyes peeled for the latest immersive experience, fitness craze, food obsession or newest gadget - some very useful, some utterly bizarre! Our job is to sift through magazines, social media, online content, brand communications, Pinterest boards, event agendas (the list is endless and I’ve run out of breath but you get the idea) so you don’t have to. All you have to do is come back monthly for your bite size chunk of the trendiest trends.

Now that Spring is nearly upon us this month we’ll be chatting Summer style trends, fashion for a cause, top notch accommodation, the new mindfulness and inspiration for us all to discover our inner Van Gogh all while keeping our earlobes intact.

Yellow is the new black

We all know that when it comes to fashion, you can never go wrong with everything black, something that we learnt at a very young age. That was until last year. In 2018 we all channelled our inner Barbie Girl and became obsessed with millennial pink. Shops filled with hues of the colour, cafes from New York to Morocco turned pink from floor to ceiling, pink lattes dominated our Instagram accounts and even ladies toilets in fancy London restaurants got in on the pink act. However, this year that is all about to change, and be replaced by Gen Z yellow. Very appropriate for Easter. Your favourite high street shops will soon be replacing the bubblegum shades with sunshine tones. So move over Barbie, we are throwing back to our sixth form prom inspiration; Kate Hudson in that yellow silk dress.


Talking of Spring style we have all been updating our wardrobes recently with statement tees, so why not make a statement and do some good to boot. GIRLvsCANCER is a platform started by Lauren after her battle with breast cancer. The platform aims to raise awareness with women to check themselves but also to provide a community via the blog for those dealing with cancer. She has designed the cult fashion and wonderfully named ‘TIT-TEE’ and drummed up thirty three of the UK’s top influencers to back the campaign. The tee’s come with slogans such as knockers, bangers and fun bags as well as illustrations of milk jugs, fried eggs, bee stings and watermelons! From the sale of every t-shirt, Lauren donates 25% of the profit split between the four key charities that supported her when she needed it most. Such a kick ass response to this horrible disease, go support it!

Airbnb Plus

The well-known disruptor of the travel industry now comes with an added extra. The company have created a selection of handpicked high-quality homes with hosts known for great reviews and attention to detail. Adding a more premium focus to the home borrowing phenomenon, Airbnb have introduced a one hundred point checklist, which is verified in person by one of their team. Of course, this includes how comfy the mattress is as a priority. For the more distinguished traveller who doesn’t want to take a chance on the quality of their stay, this is presumably a strategy to convert more traditional hotel guests to try it. As you can imagine these homes are super luxe. Notably my favourites while having a browse/ dreaming of sun/ trying not to book every single one were; a silver airstream perched on an L.A. hilltop, your own private pool in a Barcelona apartment or a rural escape overlooking Billabong Falls. With three hundred to choose from it’s easy to waste a few hours and pick up some interior tips along the way.


Otherwise known as the new mindfulness, is set to make us all a very friendly bunch. British Buddhist monk Ajahn Brahm is changing the perception from mindfulness, which is all about being softer and kinder to ourselves, to kindfulness which turns this inside-out to be softer and kinder to others and the world at large. Google and Facebook have already hosted talks by Ajahn for their staff, and is a growing trend when it comes to employee happiness. So be prepared for people to be holding doors open for you and strangers smiling at you for no reason.

Hackney Arts

I’m sure we all wish we were more creative or carried on with their GCSE A-level instead of dropping out (or maybe that’s just me). Well Hackney Arts are inspiring Londoners to fill their free time by trying something new - overcoming many of the common barriers of high cost, not enough time or not knowing where to go or where to start. The team behind the initiative want to provide an accessible entry point for individuals of all levels to engage their creative flair with no experience necessary and a low price tag. The varied programme means there is something for everyone. Fancy trying your hand at street photography, empowering poetry, floristry or even herbal remedies. And the best part – all workshops are led by local independents so you can support them while also boosting to your CV.

References we scanned to find this awesome content; Refinery29 UK, GIRLvsCANCER, Airbnb, Stylist, Hackney Arts.


Ones to Watch. Issue #2

Ones to Watch. Issue #1

DMA Future Writers Lab Rebranding Mental Illness Brief